Large corporations have realized the advantages that Inbound offers to achieve their objectives. That is why they have invested resources and hired creative minds to design campaigns that have conquered large audiences. Among the most interesting examples are:
-Reebok – Count Your Days : Through video marketing, this sports company attracted the attention of prospects by making them reflect on the way they enjoy life. At the same time, it united the concepts of fun and energy, creating a youthful, striking and powerful effect.
-Home Depot and the way it connects with its audience: blogging is a vital tool for the success of any Inbound campaign. This company knows this perfectly, which is why its corporate blog contains what its audience wants to find: interesting, relevant content that includes valuable tips to make the most of their purchase. The element of family unity that Home Depot uses helps make the result more attractive to the consumer.
-Intuit and its short film “Giant”: During the 2018 Super Bowl, this technology brand released a fun animated spot related to the business world, titled “A Giant Story.” The storytelling through the video generated favorable reviews and attracted the attention of new consumers.
5. Automation is important in Attraction Marketing
In addition to attracting customers, Inbound Marketing finland phone number data also considers the automation of processes to save time. This aspect goes hand in hand with the evolution of technology trends, as we will see below:
-Email Marketing: Current email promotion campaigns, using software based on Artificial Intelligence, ensure that the message connects easily and directly with the audience, thanks to the optimization of the included content.
-CRM: The Customer Relationship Management platform you choose will be crucial to speed up the communication process with your customers, as well as to analyze useful data for undertaking future campaigns.
6. Inbound considers the user as an individual with a well-defined personality
That is why the creation of Buyer Personas, with each and singapore data every one of the characteristics of the final consumer, is so important in the Inbound world. If traditional advertising once considered the customer as a simple piece of data or sales statistic, Attraction Marketing breaks with this firmly, thanks to its particular philosophy:
-It cares about the consumer’s needs: knowing the pain 10 set up web tracking to measure success points of each public segment is important for developing Inbound campaigns. Through this methodology, the aim is to connect constantly with the user, so that they give their preference for a long period of time.
-For Inbound Marketing, post-purchase communication is important: today’s brands know that consumer loyalty is the key to long-term success. Therefore, an essential part of the process will be contact via email and also through social media after each purchase is completed, to ensure that the user visits us again and again.
7. Content personalization is a feature of Attraction Marketing
In each digital medium, it will be important for the user to enjoy a unique experience and this is achieved through personalization , for which the following will be important: