We combined them with the audit results into a 41 strategic recommendations presentation — 100+ slides. To make the presentation understandable, we divided the information into country email list areas. Each section showed an analysis of the current situation, highlighted the shortcomings, and provided our proposals on separate slides.
We presented the presentation to the client at the final meeting
Explained all the recommendations in detail and answered questions. Afterwards, we stayed in touch via messengers and continued to discuss priority areas for further work on the proposed recommendations.
As an example, I will give some recommendations:
Create a Customer Journey Map and a trigger solid roi communications map based on it. The maps will clearly show at what point the user drops off, why he does not make it to the purchase, and where and how to strengthen communications. Also, give 41 strategic recommendations short recommendations on how to improve current triggers.
Make trigger chains cascading. This will allow you to reach customers in the channels they are used to. Communication will be more effective at lower costs.
Segment your database. Personalized solutions for active, former and potential customers will help increase conversion.
One of the client’s requests was to reduce churn
We examined this topic in detail and described mobile number list content options for retaining different segments by the degree of warming up in churn:
Create onboarding chain options for user 41 strategic recommendations categories. First-time buyer, switch from ESET, renew PRO32 — customers have different levels of immersion in the product, and this should be taken into account. Those who missed the rebranding should be told about it, and those who renewed their subscription can be presented with new features.
Dilute promotional mailings with content, useful, creative letters. Thanks to them, the brand will be able to grow the loyalty and interest of users, as well as warm them up with its expertise.
Do cross-promotional communications. If a client has purchased an antivirus, you can lead him to purchase additional products.
Result
In fact, we have created a ready-made encyclopedia of CRM marketing PRO32. Now we and, most importantly, the client himself understand and have a good idea of all areas of work, growth areas, problems and ways to solve them. The brand team received Helicopter View and can see the big picture.
The client also received specific recommendations that suit him and meet his needs. They will help optimize the structure of CRM marketing, increase brand awareness and repeat sales, and reduce churn.
Some of our PRO32 proposals were implemented as we were still working. We are currently working on the rest together – for example, a map of trigger communications for the main user behavior scenarios is already ready.
We made recommendations so that the client could implement them himself, but he decided to continue working with EMAILMATRIX. The reason is that our work at the consulting stage met his expectations: we deeply immersed ourselves in the product and analyzed it from all sides.
Customer Review
The EMAILMATRIX team conducted a comprehensive audit and consulting of PRO32’s current email communications. Some of the proposed recommendations were implemented during the work process, which has already yielded results. For example, the introduction of a direct subscription form contributed to an increase in the number of subscribers, and the launch of cascading scenarios made communication more personalized and effective.