The digital landscape has changed considerably in recent years, and with it the consumption habits of Internet users. 50 Awesome Facts About If there is one format that has imposed itself on the others, it is that of video!
In an era where the pace of life is increasingly accelerating, it is true that video content has many advantages. It allows you to find relevant information and consume it more quickly and easily.
If you’re still not convinced about the usefulness of video marketing, here are some rather convincing figures that every web marketer should take into account in 2019!
Social 50 Awesome Facts About networks
Social video generates 1200% more shares than text and images combined ( Brightcove ).
Videos are six times more likely to be retweeted than photos and three times more likely than GIFs ( The Core ).
A tweet with a video generates 10 times more engagement on Twitter ( Hootsuite )
People who see an in-stream video ad on whatsapp data Twitter are 70% more likely to recall the brand. ( Twitter )
People spend 5 times more time watching
Facebook video than watching static content ( Facebook )Native video uploads on Facebook have ten times the reach of YouTube link shares ( Socialbakers ).
Source: Socialbakers
- People who watch videos on Facebook spend three times more time watching live content than recorded content ( Social Media Today )
- A Facebook video has on average 135% higher organic reach than a photo ( Socialbakers ).
Source: Socialbakers
- The average engagement rate for a taiwan lead video on Facebook is 6%, compared to 4.8% for a post with a photo and 3.36% for a post with a link ( We Are Social )
- In 2018, 150 million people used Facebook Stories ( Facebook ). However, 62% of people said they were more interested in a product after seeing it in a Facebook Story ( Marketing Land )
- LinkedIn video campaigns achieve 50% engagement rate ( LinkedIn )
- 81% of social media professionals say they prefer Facebook for their video marketing operations ( Buffer )
YouTube
- 1.9 billion people use YouTube ( Youtube ) every month.
- Among YouTube users, 38% are scale personalized omnichannel engagement women and 62% are men ( Fortunelords ).
- YouTube users watch the equivalent of 1 billion hours of video per day, or nearly 46,000 years of content viewed per year ( YouTube ).
- YouTube is the second most used search engine and the third most visited site after Google and Facebook ( Brandwatch ).
- You can use YouTube in 80 different languages, spoken by 95% of Internet users ( YouTube ).
- 80% of views on YouTube do not come from the USA ( Fortunelords ).
- 80% of 18-49 year olds use YouTube every month ( Think With Google ).
- The average length of the first page YouTube video is 14 minutes, 50 seconds ( Backlinko ).