One of the success factors for search engine advertising is the ads themselves. Whether text or display ads: use them to address your target groups and guide them to your website. Your ads compete against a large number of other search results. In the display network, even against entire websites and their content. Stand out by designing your ads optimally. The message of ads should be as long as necessary and as short as possible. Text ads in particular should be highly relevant to the search queries. The search queries are often the keywords you have booked – so write keyword-relevant ads. This also increases your quality factor.
#7 Use the right landing pages
A click on an ad alone is not valuable kazakhstan phone number list if visitors bounce off the landing page straight away. So choose your landing pages carefully. Do they match the type of search query the user is making? Do they provide added value to your target groups? Are they relevant to the keywords you have booked? Always put yourself in the shoes of your target groups and determine what their needs are.
Give your target groups exactly what exactly does the concept of polarization cover? what they compelling banners need. This is the only way a tiny click can become a customer. Also compelling banners make sure to integrate your booked keywords on your landing pages. This will improve your quality factor. This is also influenced by so-called soft facts: If users bounce off quickly, Google assumes that the website is not optimal. So offer good usability, because this is essential to keeping visitors on the website.
#8 Use ad extensions for a better quality score
AdWords offers a variety of ad tg database extensions for the search network. These improve your quality factor so that you have to bid less for a good ad position. The ad extensions are displayed below your text ads. This automatically makes your ad larger and makes you stand out from the other search results. Make sure you use the extensions sensibly:
Sitelinks should lead to websites that also
offer added value for the user. Links to demos or white papers are a good option here, for example. Additional information, so-called compelling banners callouts, can be used to place additional advantages and sales arguments. Unlike sitelinks, these cannot be linked. There are also rating, call, location and app extensions.