Let me remind you that the poem strategy. Includes working with three types of media. Paid, owned, and won. That is, you should have several dozen resources. In your arsenal, some of which belong to you. Some are paid for, and some are won (publications from your. Supporters, brand advocates). This won part is invaluable in. Working with negativity! Even in an advanced. Case, when a large-scale black pr campaign. Has been launched against the company. Using the poem strategy you will be able to. Effectively counteract.
Working with parasitic resources
The strategy of working to bring all positive mentions of the company to the TOP of search results is also important (SERM). After all, when making decisions, we will definitely “google” reviews, so it is extremely important that the search results image is “white”.
Reputation management requires constant engagement in communicating with your audience, cultivating brand advocates, and fueling your word of mouth. It requires a comprehensive approach, not a solution to some isolated problems. Make a great product, provide quality service, give customers more than they expect!
In addition, for this kind of game it is simply necessary to have publicly available rules
So, before you start, make sure that your page has a document that describes what subscribers can and cannot do and say. The same document chinese overseas british database will help you in the case when you simply need to ban particularly careless communicators. Believe me, serious creditworthy people who can become potential clients will not get involved in “such” communications. And those whom you decide to ban are unlikely to bring you anything but problems, even if they decide to buy something from you.
Yesterday I encountered an order form on a website that left me stunned
It had many fields, but that was not what caused such a storm of negative emotions. Since I was an extremely interested lead, I dutifully filled in each of the 17 lines, but suddenly realized that there was no “Submit” button. Can you imagine? I couldn’t even imagine that someone could fail like that. In general, I didn’t even bother to get involved with this company. I just took a screenshot for memory and went to another website.
This case gave me the idea
Superfluous to talk about what lead forms on websites should be like. Since in 2013 there are application pages without a “Submit” button, what else can you find on the Internet? In order to continue the fight for the quality of switzerland leads communications on websites, as well as for the effectiveness of online business, I decided to write this post. In it, we will consider in detail the 7 golden rules of effective lead forms:
1 Call to action button
Any lead form, be it placing an order, sending a request for feedback or registration, must have a call to action (CTA) button. Because the purpose of are you struggling to create your business identity? any form is to transfer data from a site visitor to the owner. If there is no call to action, or there is no button (as it turns out, this also happens), you will simply lose a “warm” lead. It is important to formulate the call to action correctly. It should be specific, simple and clear, and at the same time stimulate clicking the button. You can read more in the article”5 Rules for an Effective Call to Action”.