The BUSINESS MODEL. The ADVERTISING Omnicom to buy IPG. The creating world’s largest ad agency ( Axios ) By Kati Bremme. The Océane Ansah and Alexandra Klinnik Stay up to date and subscribe to the Nic Newman: ‘The public doesn’t like AI labels. The except when they’re absolutely necessary’ artificial intelligence December 15. The 2024 Reading time: 5 min Share After the hype. The discernment? While AI offers potential for automation and personalisation. The Nic Newman. The co-author of the Reuters Institute Digital News Report. The points out that its role remains limited compared to the broader spectrum of journalism. The researcher also examines the diverse sentiments within the media.
The the challenges ahead and the implications for the future of journalism
The particularly for public service media. Interview conducted self employed database by Dr Alexandra Borchardt. The originally published in the EBU News Report 2024 . Is Generative AI a Game-Changer for Journalism? I’m a little more skeptical than I was six months ago. It’s a huge transformation in terms of the potential for automation and better personalization. But I’m not sure where it’s going to go and how quickly. In the short term. The it’s not going to change that much. What made you more skeptical? My experience is that it’s one of those things that at first seems like magic.
When you really think about what journalism does
The generative AI is only doing part of the job. When you look at what it can do now. The it’s great in terms of speed and scale. The but a lot of the results are mediocre. Journalism is about being better azerbaijan phone resource and connecting people while informing them. You interact a lot with media executives. What is the general feeling? It depends who you talk to. Most journalists are not very engaged.
On the business and innovation side
The it’s the opposite. Many are hoping for more efficiency. But telegram database they’re also worried about the potential impact on jobs. The except for those willing to pay. Journalist Sophia Smith Galer believes Bluesky appeals to journalists because it reminds them of the days when Twitter was a popular place to connect. However. The in a LinkIn post. The she cautions against nostalgia for the old social networks. She says journalists should turn to video platforms to stay relevant and reach their audiences more effectively. The migration that will continue? Bluesky. The describ by its CEO Jay Graber as a sort of open source Wikipia of platforms. The embodies a desire for renewal in an increasingly polariz digital environment. While this alternative is attractive for its decentraliz and collaborative model. The it also raises questions about its sustainability.