Studies now clearly show that 57% of B2B customers’ purchasing decisions are already completed (source: Forrester ).
When they make personal contact with the company. B2B companies therefore influence the customer’s purchasing decision much later than before – at least directly.
For this reason, the indirect influence
on customers must be strengthened. Potential lithuania phone number list customers must be offered information at points where they are in their purchasing process. Forums for exchanging information with other customers, reviews via blogs or videos, specialist articles by experts, etc. are very popular. The main thing is that the content is neutral and not from the company itself.
Users can find all of this information how to effectively follow up with your leads via email on the social web through so-called influencers. While there is still a lot of debate in the B2B sector about whether B2B decision-makers really use social media channels, decision-makers have long since transferred their privately learned behavior for information and decision-making to their professional behavior.
Influencer marketing as a B2B marketing tool
Influencer marketing paired with content marketing are the most important tools for a marketer to influence the information process made online of a potential customer in their purchasing decision.
This is done by providing valuable tg database information about a company’s product and its benefits. It also makes it easier for potential customers to compare the services with those of other providers. It also creates awareness and increases the customer’s needs.
However, in order to convince them
neutral information from so-called influencers is worth its weight in gold. With your own content, you try to promote your desired external made online image, the company brand. The actual brand, however, determines what customers think about it and what they tell each other about the company. Influencers do not tell advertising messages, but rather convey their opinion about a product and a company honestly, authentically and credibly.
Finding the right B2B influencers
Important influencers for a B2B company are independent, credible experts. These can be bloggers, analysts or social media multipliers. You have to say goodbye to the widespread image of well-known YouTubers etc., as these usually do not appeal to your own target group and therefore seem inauthentic.
Your own customers can also be influencers by talking about the products and the company. The important thing here is that influencers do not tell advertising messages, but rather convey their opinion on products and companies honestly, authentically and credibly. In order to identify the right influencers, it is important to know the market, its target group and the influencer exactly. If you choose the wrong influencers, the effect is practically zero.
the right B2B influencers
Important influencers for a B2B company are independent, credible experts. These can be bloggers, analysts or social media multipliers. You have to say goodbye to the widespread image of well-known YouTubers etc., as these usually do not appeal to your own target group and therefore seem inauthentic.
Influencers can also be your own employees made online who communicate for the company in their own name, so-called brand individual. Your own customers can also be influencers by talking about the products and the company. The important thing here is that influencers do not tell advertising messages, but rather convey their opinion on products and companies honestly, authentically and credibly. In order to identify the right influencers, it is important to know the market, its target group and the influencer exactly. If you choose the wrong influencers, the effect is practically zero.