Once you have your contact list ready, it’s time for segmentation. Segmenting contacts based on their tastes and needs , and based on their behavior, will allow you to get straight to the point and offer personalized and relevant content to your customers. Here you can take advantage of other types of forms such as surveys or polls to get to know your recipients better.
Whenever we think about segmenting audiences, the first thing that comes to mind is age, gender or geographic origin criteria. But thanks to marketing automation, you can segment customers based on a wide variety of criteria and behaviors. In B2C marketing, where the volume of customers is usually much larger and difficult to classify, the more segmentation criteria you use, the better defined your contacts will be.
For example, depending on the maturity or loyalty of the customer, you can segment your audience between new customers, returning customers, or old customers. You will have to automate campaigns for those who make their first purchase on your website, and for those who have not bought for a long time, that is, a reminder campaign. Also, for those who abandon their cart and do not complete their purchase for whatever reason, you must not forget them.
3. Send personalized campaigns
Once you have your audience segmented, you can produce el salvador phone number data to your segmented groups. Not only that, with the automation of the sending processes, you can individually personalize your newsletters no matter how many recipients there are.
The first element you can automatically personalize is the subject line with the recipient’s name. This way, you make your client feel important, as they know that you have not forgotten them and that you are addressing them in a particular way.
Within the content of the email, personalization focuses on the products you offer, based on the consumer’s tastes. You can always add purchase incentives, such as products related to previous purchases, which is known as cross-selling . You can also personalize the sender to give it a touch of professionalism.
To create mass mailings you don’t need any knowledge of HTML . Mailing tools offer a wide range of newsletter templates that you can customize to your liking using the email builder. This is a simple and intuitive graphic editor that you can use to insert the blocks of images and text you want into your template.
4. Measure the results of your campaigns
The ability to measure email marketing actions and automatically singapore data record them all in the mailing tool allows you to generate real-time reports on the campaigns you select.
These reports contain very useful information about your 6 write relevant ads and design compelling banners contacts that show the effectiveness of your campaigns. The data that reflects the development of the campaigns we have sent are the opening rate, clicks, unsubscriptions, bounces or reading time. You can also use geolocation to view the location of your recipients and run campaigns by region.
If we know how to interpret the data correctly and know what the optimal levels of each metric are, we will know which aspects of our campaigns are not working well. This way we can apply the