The following categories are B2B marketing channels that can connect you to your target audience.
B2B Email Marketing
Email marketing is a tried and true method of reaching both individual consumers and business customers. Most B2B marketers use email — are you one of them?
You should be. Emails lead to engagement, which turns subscribers into leads and then customers.
Download our guide to optimizing email marketing for conversions and learn how to grow your email list, ensure deliverability, and increase engagement.
Unlike B2C customers who respond best to emotions and entertainment, B2B customers look for logic and positive ROI. Essentially, they’re asking themselves, How can your business help my business grow?
Because of this, your email marketing must consistently resonate with your business customers and focus on things that matter to them — like time, money, and resources.
(BUT, that doesn’t mean you shouldn’t also — tactfully, might I add — dig into the emotions that might drive their purchasing decisions.)
Email marketing is also a powerful vehicle for sharing your brand’s content.
Many B2B companies use email newsletters as part of their content marketing program, and the B2B marketers we’ve spoken to say these newsletters are most critical to their content marketing success.
With the constant barrage of emails flooding our inboxes today, it’s more important than ever to create and send out effective marketing emails.
To help you create emails that stand out, you can use HubSpot’s AI Email Writer.
B2B Email Marketing Best Practices
- Write enticing subject lines. Think about your email subject lines as a Netflix trailer — if you can’t hook your audience with a two-minute clip (or, in this case, a few dozen characters), don’t expect them to open and watch (or read) the whole thing. We recommend spending almost as much time on your email subject lines as you do on the emails themselves. You can also run an A/B test on your subject lines to see what works best for your audience.
- Stick to one call-to-action (CTA) per email. If you think the number of emails you receive is a lot, take a look at the CTAs in those emails. Some are packed with two, three, and sometimes up to 10 different CTAs. Don’t make this mistake, which can leave your recipients’ heads spinning, asking, “What should I click on first?” and ultimately clicking on nothing. With one CTA per email, you allow your audience to focus on your email content and, ultimately, one action. A welcome reprieve from today’s frequent decision-making and analysis paralysis.
- Segment your email to reach the most relevant audience. Not every email you send will be appropriate for everyone on your list. Your subscribers may be at different stages of the buyer’s journey or be seeking canada telegram data different solutions. That’s where email list segmentation comes into play. Not only does this help you relate to your audience better, but it also gives your emails that personal feel that says, “Hey, I’m listening, and I know what you’d like to see.” Consumers prefer email quality over quantity anytime.
- Make sure your email designs are responsive. Most email users access their inboxes on their phones, and emails that don’t show up correctly on mobile devices are often deleted. Ouch. Don’t let your email be one of those.
- Don’t be afraid of the cold email. As uncomfortable as it is, the right email can convert new customers — like these cold sales email templates, which will help you get your leads’ attention.
Pro tip: You can’t send marketing emails without any recipients — these people make up your lists. There are plenty of easy ways to grow your email list. Begin with opt-in forms on your website homepage, About page, and blog. Check out HubSpot’s Free Form Builder tool to get started.
B2B Digital Marketing
Every business, whether B2B or B2C, should have a digital presence — which consists of paid ads, search engine optimization, a website, and any other place your B2B company is active online.
Let’s explore several tactics that can strengthen your B2B digital marketing strategy.
1. Define your target audience.
A strong B2B digital marketing strategy business ownership structure starts with defining your target audience or buyer persona. This demographic and psychographic information will inform almost every other marketing activity thereafter.
In short, it makes sure your content and digital material are absorbed by the right eyes and ears (and that no resources go to waste on your end).
2. Create your website.
Secondly, digital marketing can’t canada cell numbers function without an informative, engaging website. Most buyers visit a website before making a purchase.
Moreover, the typical B2B sales cycle often involves many key players (such as gatekeepers, decision-makers, and other folks who have to buy into a purchase).
That’s why websites are easy, straightforward ways for influencers to share information about your product or service.