Places where negativity about a | Email Leads Database

If you think that it is worth monitoring only the company’s reputation, you are mistaken. Since often a competitive attack can be aimed directly at the business owner. In today’s article, we will talk about how to manage the reputation of an individual, and the material will be useful to anyone who monitors their image.

Who is at risk?

business owners
top management of the company
politicians
brand advocates

social networks (Vkontakte, Facebook, Twitter)
blogs
forums
news portals
search results

5 steps to a successful online reputation:

Step 1: Set up mention monitoring

To keep your finger on the pulse and always be aware of what is being written about you on the Internet, use mention monitoring tools. Make a list chinese overseas australia database of keywords, naturally including your name/surname/company/job title, and track the information that appears on the network for these queries.

Tools: Google Alerts, YouScan, Hootsuite and others.

Step 2: Build a Brand Foundation

A brand foundation will provide a kind of cushion in case of negative attacks towards you. That is, you need to develop your personal brand (you can read about this in the article“Personal Branding, or How to Make a Brand Out of Yourself”). Your blog, social network account, articles on authoritative resources can become such a foundation.

In order to lay the foundation, you cannot do withoutcontent strategies, which will allow you to systematize the development of your brand and strengthen the foundation day after day.

Step 3: Work with the Negative

It is necessary to react to negativity. It is important to do it correctly. Use facts, take a firm position, and try to be dispassionate (which is mastering b2b marketing: strategies for success in a competitive landscape difficult in cases when negativity is directed at you and hits your pride).

Taboo: aggression, excuses, personal attacks, feeding the trolls.

Step 4. Working with parasitic resources

In cases where competitors create various resources and publications that damage your good name and the information is false, do not be afraid to contact the webmasters or the editor-in-chief of the media outlet directly with a letter officially demanding the removal of such material, referring to the Law of Ukraine.

Step 5. Information activity

Be active. Start a blog. Post on Facebook more often. Create interesting content that will be popular. In cases where you do not have time to switzerland leads do this, contact a professional contractor – an agency that will provide you with high-qualityonline reputation management.

The article is based on the report by Roman Katerinchik, which he gave at the Remarketing-2013 conference.