As for monitoring, it can be done manually. There are several tools for this. But as experience shows, with certain volumes. Of keywords, for example, if you want to. Monitor not only yourself but also your competitors. This becomes very time-consuming. At the same time, if you use monitoring. To increase traffic to the site, responding to users by your. Keywords, for example: user: “what to give?”, you: “give our super gift. For memorable dates! A discount for you!.” in this case, using exclusively manual. Monitoring methods is practically impractical.
The biggest mistake a newbie makes is a quick
Remember, the main thing is not to feed the troll, you can live with the rest. You can’t live with a troll. Before you respond, think three times whether chinese overseas america database this is really YOUR target audience and whether you can FORECAST the actions for the next three or four replies. No need to spray in front of those who don’t need it. Model reviews within the company, write down all possible options for action, make a maindmap for different cases, and if point X occurs, it will be much easier.
Successful orm depends on the desire to do it. It should be. Done by a person either with very detailed job. Descriptions, for example, a bank employee in. The conflict resolution departmen. Or someone who truly loves and believes in their business. Orm cannot be done slapdash, it is better not. To do it at all, because getting into this game with. Half-understandings about what. And how to do, reputational risks increase several times.
Andrey Chumachenko (Director of Development at Netpeak)
Netpeak has been providing reputation management services (ORM) for over two years now, and this is perhaps the most complex service we provide. If SEO/PPC/PPA are more technical services, and SMM can be controlled and “led” in the right direction, then ORM will punish you for every mistake, you need to be careful and gentle with it.
Many brands have no idea how to respond to switzerland leads angry outbursts from offended customers, and, what’s worse, often confuse them with ordinary “trolls” if they monitor reviews at all.
Well, and the most important thing!
And in the case of negativity (from clients or competitors), and in the case of trolls, you simply cannot do without brand advocates . These are the most important people in the ORM business. Without them, an active brand ecommerce accounting faq is unlikely to survive, because I believe that “he who does not work does not make mistakes.” Problems will arise, you can’t get away from them. And everything will depend on whether you can find and tie to yourself people who will solve these problems for you for free (brand advocates.