Whether you’re a retailer with a small storefront or planning your first pop-up store , your window display is one of the most effective tools in your bag of tricks.
Window displays give you the opportunity to highlight your brand’s personal touch and entice passersby to take a double look. The right decoration can captivate shoppers so much that they stop, turn around, and possibly enter your store, where your employees can then close the sale.
But designing your first window display can be a little daunting. We’ll walk you through the process step by step and show you tips and tricks so you can design a window display that will draw everyone’s attention.
Why you should think about the design of your shop window
The shop window is the first touch point between potential customers and your business. To make a good first impression and arouse even greater interest in buying, philippines email list you should think about how you can design your shop window and create an attractive effect on your passers-by.
Scissors, tape measure & Co.: Tools for window display design
Before you start generating complicated ideas for your first window design, let’s make sure you have the necessary tools to successfully implement your concept. You don’t want to be halfway through building your shop window and then realize that a tape measure or other important tool is missing.
These are the basic tools you need:
- tape measure
- scissors
- stapler
- double-sided adhesive tape
- hammer and nails
- utility knife
- glue gun and hot glue cartridges
- screwdrivers and screws
- pen, pencil, marker, notebook
- Props (i.e. other items besides your goods)
Depending on your specific design, the most important features of an influencer marketing you may need additional materials to complete your window display project, but the tools above are a great place to start; just use them as a shopping list before you get started.
Guide: Do you want to bring your store online ? Find out how to successfully start your online business with Shopify here.
Start with a story based on a good topic
The best place to start when designing a window display is with a pen and paper. But before you sketch out your window display ideas, china phone numbers find a theme or motif that you want to build your story around. Your window display needs to tell a basic story—storytelling has been proven to be an important strategic business tool.
So start with a motif and then expand on it elegantly using your storytelling talent.
For example:
- The basic idea of ”Christmas” becomes more specific and the window motto “Nutcracker”
- “Halloween” becomes “Interview with a Vampire”
- “Valentine’s Day” becomes “Clever Cupid”
- “Thanksgiving” becomes “Hot Autumn Style”
If you are still looking for inspiration for your shop, in this blog post we address the question: ” What sells well ?”
Create a clear focal point in your window display
Once you have a rough sketch with a theme-based story, stand in front of your shop and take a close look at your shop front. Determine at what eye level the customer is standing, where the center line is and whether it would be appropriate to hang objects from the ceiling or create different levels. Take some tape and mark these reference points.
This should also help you identify the focus. This is where you want to direct and hold the gaze of your potential customers first. Determine how big this central area should be – definitely big enough for the interested party to see it from across the street.
Now think about how you want to arrange your products around the focal point. Do you want to attach your products with strings or drape them on shelves? Perhaps a product pyramid would be a good idea? Play around with different groupings to find the best window display.
Reading tip: We show you how to boost your sales with visual merchandising !
Be brave in every way
We all know that the general attention span has shrunk to a nanosecond, and that applies to your customers too. You can assume that your walk-in customers are either talking to a friend, texting, or walking their dog. This means you have to do absolutely everything you can to draw attention to your store. Even if that just means someone takes photos of your great presentation on their phone and shares them online.
So please don’t be boring when designing your shop window. Be bold and try out different colors, shapes and props. Avoid run-of-the-mill colors and choose a striking shade like strong pink. Trust your judgement, but please keep your corporate design in mind.
Props are another great way to create something unconventional and make your shop window a real eye-catcher. You can find lots of different art materials at your local craft store. Cut foam boards to size, create objects out of papier-mâché – whatever suits your shop and your brand .
Recommended reading: Want to know more about branding in retail? Find out how to tell a brand story for your store.
Keep your window display simple
Amidst all the window display inspiration out there, it’s easy to get carried away and overcomplicate things. Remember that too much decoration can be off-putting and overwhelm pedestrians rather than attracting them. So don’t overdo it: a confusing, unfocused window display will do no good.
Always keep your goal in mind: Ultimately, you need to draw attention to your product and help your target audience see straight away how your product range makes sense. So keep your window display in check and be able to justify every brick in your window.