Why do your customers buy from you? What motivates consumers to choose you and your products? What makes your company and your products better than everyone else? The answer is: your value proposition.
If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategy across many channels. Compellingly presenting the value your company offers is one of the most valuable and far-reaching marketing activities.
In this article, you’ll learn what makes a successful value proposition and how to write one. We’ll also introduce you to the value propositions of successful Shopify merchants that you can use as inspiration for your own value proposition. In this article, you’ll also find a template for formulating your own compelling value proposition.
What is a value proposition?
A value proposition is a succinct statement that communicates the unique benefits and value a product or service offers to the target audience. It highlights the specific problem a product or service solves or the benefits it offers and why it is superior to the competition. A good value proposition helps differentiate a company and attract customers.
The Importance of Value Proposition
A strong value proposition is the foundation of your business strategy. Think of it like an elevator pitch that convinces potential customers to choose you over the competition. Without a clear value proposition, netherlands email list you’re blindly throwing arrows, hoping to hit something that’s valuable to your audience.
If you do it right, a value proposition will help you:
- Getting your marketing message across . When you know exactly what value you’re offering, the impact of influencer marketing on your business social media posts, emails, and ads will flow naturally from that core message.
- To guide product development. Every new feature or update should reflect your core promise to customers so your product stays focused and on target.
- Increase sales . Sales conversations become much more effective when you can clearly demonstrate why your product is a perfect fit for your customers.
If you’re looking for investors, remember: They love a well-written value proposition. It shows that you understand your market and have a clear plan for success.
Creating a Value Proposition: Examples
Use these performance promises from major brands as inspiration for your own:
1. Babbel
Babbel uses the following sentence on its homepage as a value proposition: “Learn what is needed.”
This contains an important message for the user: the service provides them with everything they need to learn a new language. In the case of Babbel, china phone numbers this includes a total of 10,000 hours of learning content and interactive functions such as speech recognition or a personalized vocabulary trainer. With features like these, the provider wants to meet the needs of its customers. This should also be the stated goal of your offer, because a value proposition naturally always creates expectations among end customers that want to be fulfilled.
2. Waterdrop
A visit to the Waterdrop homepage makes the company’s value proposition immediately clear. “Drink More Water” perfectly sums up the company’s goal and its health relevance.
You immediately know the company’s goal and mission. The brand turns a supposedly boring topic – drinking water – into an emotional experience and at the same time ensures that customers drink enough fluids.
The value proposition is reflected on every page of the website and is communicated consistently. Appealing images and videos create an emotional image of the brand and the promise of a healthy lifestyle.
Reading tip: Here we show you how you can structure a business model with the Busin e ss Model Canvas and introduce you to the 9 success factors.
3. Five Skincare
Five Skincare produces natural cosmetics from a maximum of five ingredients – a clear value proposition. The value proposition and brand ethos come across well everywhere and are clearly communicated.