The best way to have well-defined goals is to follow the acronym SMART: Specific, Measurable, Attainable, Relevant and Time-bound. For example, don’t say “I want to increase the cyprus phone number library number of leads”, but set a goal of increasing the number of leads by 20% within the next 6 months
- Find KPIs to monitor . To know if your strategy is working, you need to know which indicators to monitor. Find the KPIs to monitor that are most relevant to your goals. Going back to the previous example, the metrics could be customer acquisition cost (CAC), conversion rate or CTR
- Use data analysis tools . Growth hacking is based on continuous measurement. Start measuring already in the goal setup phase, choosing the platforms you will use, first of all Google Analytics to analyze your site
Create ideas
The most creative phase of the growth hacking process is about generating new ideas . Obviously, the most functional tool is brainstorming, either alone or with your team.
The goal is to have a very high number of ideas available, from the most conventional to the most “particular”, to test and validate.
WHAT TO DO?
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- Brainstorm and write down your ideas. Schedule brainstorming meetings and write down your ideas. Mind maps are a great tool to use to capture your ideas and the insights that come out in the meeting.
- Analyze your competitors (and more) . To find new ideas, start looking at what your competitors are doing and what the current trends are in your sector, in Italy and especially abroad. Also look at what other companies are doing in completely different sectors: it is often “contamination” that generates the best ideas!
- Involve your customers . Co-creation is another pillar of the growth philosophy: use surveys, questionnaires and reviews from your customers to collect their ideas too.
Do tests
Growth hacking is, in some ways, similar to the scientific method : you have to field test each idea to understand whether to invest in it or to shelve it, based on the data that emerges.
The goal of testing, then, is to collect data that can guide your decisions, minimizing risk and optimizing resource allocation.
WHAT TO DO?
- Do A/B testing . Test by comparing two different variables, switzerland leads to understand which approach performs better. Choose the best approach only after evaluating the data obtained
- Define the resources you will need. Plan your investments in terms of time, resources and money to be able to manage this testing phase. This way you will be able to better control all the factors related to your tests
- Create content and assets . Create everything you need to launch your test campaigns. For example, if you are thinking of launching social campaigns on Meta to test a new product, produce the texts needed to activate the campaigns, promotional videos, graphics. Create SMART goals Produce multiple versions of the material, so you can do multiple tests.