E -commerce has been experiencing a steady growth trend for several years : experts predict that by 2026, the e-commerce market will exceed 8.1 trillion dollars.
Undoubtedly, people love online shopping for several reasons: czech republic phone number library great variety of choice, convenience and, in many cases, even economic savings. Although there is a real “ golden era ” for e-commerce, we cannot say that all online stores are experiencing the same idyllic moment.
Even though statistics agree on the growth of e-commerce, not all e-commerce is growing at the same rate . And, in fact, there are many e-commerce that do not work at all and the reasons may concern the offer, the user experience or the design.
If you are also selling online (or would like to do so), know that there are some elements to keep under control to improve the performance of your store . Let’s see together why some e-commerce sites work and others don’t and what lessons we can learn from the best players on the market.
- What are the most common reasons for failure for an ecommerce?
- #1 – Lack of a solid market strategy
- #2 – Poor or incorrect investments in marketing
- #3 – Bad user experience e
- #4 – Product sheets missing or poorly curated
- #5 – Inadequate customer care
- Conclusions
What are the most common reasons for failure for an ecommerce?
We have said that, today, e -commerce is in its moment of maximum expansion . The fact that this sector is growing, however, does not guarantee the immediate success of those who invest in it: on the contrary. Ecommerce: Why it would seem that approximately 90% of e-commerce launched on the market are destined to fail .
The reasons for this gap can be different: the good news is that they can be identified promptly and managed to modify their impact on the development of your business.
The main reasons for the failure of an e-commerce are:
- Lack of a solid market strategy switzerland leads
- Poor or incorrect investments in marketing
- Terrible user experience
- Poor care of product sheets
- Inadequate customer care
Let’s now get down to business and analyze each of these elements.