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Ecommerce: Why Some Work

The cart is always clearly visible , to allow people to see, egypt phone number library at a glance, what they are buying. The design is clean and minimalist and the site adapts perfectly to mobile: in addition, an app is also available to make purchasing from mobile devices faster.

THE WINNING CHOICE . Is your site’s user experience really as good as it should be? Here is a list of 10 questions you should ask yourself to check your store’s user experience:

  1. Is the site structure logical, clear and easy to follow? Is the menu well organized?
  2. Does the site load quickly?
  3. Is the site responsive, meaning it automatically adjusts to different screen sizes, including mobile devices and tablets?
  4. Is the design consistent with the company’s branding strategy?
  5. Does the site include security features such as SSL certificates, privacy and cookie policies?
  6. Is the checkout process intuitive and requires as few steps as possible?
  7. Is the search function clearly visible and does it return relevant results?
  8. Are the text elements easily readable thanks to appropriate size and font?
  9. Are the details regarding shipping costs. Ecommerce: Why Some timing and returns clear?
  10. Are customer reviews and testimonials presented in a credible manner?

 Product sheets missing or poorly curated

A product description can make the difference in making it attractive to your target audience. This is why e-commerce product pages must always be well-curated, full of details and with real photos.

To better understand how to optimize a product sheet, let’s take the fashion e-commerce ASOS as an example.

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This product sheet is taken care of down to the smallest details:

  • Product photos are clear and taken from multiple angles;
  • The price and discount are clear, also highlighting the convenience of a purchase today compared to the past;
  • Product reviews can be viewed directly from the purchase page, thus removing any form of friction on the part of the potential customer; switzerland leads
  • For new customers, ASOS offers a welcome discount, applicable with a special code. This is useful to encourage the first purchase and acquire a customer;
  • The “find your size” tool is a calculator that can return your ideal size, based on previous user experiences. This reduces the risk of customer dissatisfaction and the return rate;
  • Prominent information about shipping and return policies anticipates a possible customer objection and immediately makes the brand’s philosophy clear;
  • Product details are always well indicated. Ecommerce: Why Some as well as the brand description and product care instructions.

A product sheet can also become a distinctive element of a brand’s communication. Look, for example, at the product sheet of the face cream by VeraLab, the Estetista Cinica brand.

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