Google My Business is one of the most interesting Google resources for those who have a local business. Having visibility on search engines is useful to get noticed by potential customers and attract their attention.
In addition to SEO and paid advertising , Google offers a third. How to make the mostvery useful way to allow your customers to quickly find you and find information about your business.
This is why optimizing your Google My Business listing helps businesses be more visible online and easier for customers to reach, thanks to integration with Google Maps.
To understand the importance of Google My Business. Google My Business: What let’s start with a fact: about 84% of searches on Google are “discovery” searches , that is, functional to finding a specific service. Examples of this are “hairdresser in Rome north”, or “pastry shop Milan City Life”. The main function of My Business is to help you position yourself on these search keys, specific to your sector, making it easier for your customers to find you.
And what’s more, this very useful tool is completely free
Let’s see together how to optimize your Google My Business profile and transform it into a real resource for your company.
- What is Google My Business
- Why does an optimized My Business listing improve local SEO?
- How to Optimize Your Google My Business Listing
- #1 – Create or Claim Your Business Profile
- #2 – Enter your company information
- #3 – Choose a category
- #4 – Add photos of your business
- #5 – Encourage customer reviews and always respond
- #5 – Encourage customer reviews and always respond
- Google My Business and Data Analytics: What’s Changed
- Improve your local business SEO
What is Google My Business
Google My Business is a completely free el salvador phone number library Google tool that allows companies to improve their visibility on the search engine and on Google Maps.
This is a sort of company “profile” , a profile that contains a series of updated information such as the address, telephone number, opening hours, website and photos of the store, restaurant or office.
Due to its nature, this tool is a very important resource for local businesses and, in general, for all those local SEO activities that aim to improve the organic positioning of companies by attracting customers nearby.
Let’s explain how this platform works better with an example.
More: 19 architecture portfolio examples: get noticed in 2025
Let’s say someone searches for “ Italian restaurant near me ” on Google Maps or even Google.
Restaurants that have a Google My Business profile will be more likely. Google My Business to appear in search results and, therefore, attract customers to their establishment.
Not only that, through Google My Business, switzerland leads businesses can also interact with customers. Google My Business by leaving reviews, responding to questions and messages, and sharing business updates.