One of the most interesting aspects of a Google My Business profile is the possibility of collecting customer reviews. Customers, in fact, can tell their experience through reviews , visible directly on your profile. Associated with your account, the overall average of the reviews received will be immediately georgia phone number library visible , with a score that varies from 1 to 5.
Reviews can motivate new potential customers to choose your business. Google My Business a consider that, according to a statistic cited on Partoo , 70% of users always read the reviews of the places they intend. To visit in the future and 60% of customers believe that a rating lower than 3.5/5 can dissuade them from visiting a place.
That’s why it’s important to always ask your customers for reviews, so they can help you trigger positive word of mouth. You could encourage reviews by sending a direct link to your Google My Business listing and offering a discount or freebie in exchange.
Encourage customer reviews and always respond
Data analysis is an important aspect of a My Business card: this is because, by reading the metrics, you will be able to understand how much your profile is visited and the actions that users perform when they read the description of your business.
One of the most significant changes was introduced in 2023, where a. Google change to the calculation of statistics caused the data on the cards to “collapse”.
My Business listing performance data takes into account three elements:
Searches, Views and Actions. More Details : among its tools for analyzing
Compared to Searches, Google considered them until 2022 as the total number of times. Google My Business a a card appeared in a user search. Today, this data has “collapsed” because. Google only measures cameroon business directory unique users who have used a specific keyword in the space of a month. Without counting those who land on that card more than once .
Views, on the other hand, included the number of times a listing was viewed. On Google My Business or Maps, without distinguishing between users who viewed that profile multiple times. Today, Views are counted only once per user. Google My Business a even if that same user accesses the page information multiple times during the day.