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What’s better: to do something quickly or do it well?
This question would raise an interesting discussion honduras phone number data in any round of conversation. Still, the point of this article is to show that they are the same thing in many cases, especially when it comes to user experience in websites, blogs, and applications.
The page’s loading speed makes all the difference. It’s no coincidence that Google places so much importance on this factor when it comes to ranking pages in search results.
Even if your site has the ideal design for your persona and you’ve reviewed the content over a thousand times to ensure it’s clear and straightforward enough, your strategy will suffer if you don’t have lightweight, fast pages.
Fortunately, Google has created a tool called Google PageSpeed Insights, which helps you evaluate (and improve) a site’s loading speed.
Let’s learn more about how this feature works 19 architecture portfolio examples: get noticed in 2025 and why you need to start using it today to improve your website speed.
In this article, you will learn:
- What is Google PageSpeed Insights?
- What motivates a service like Google PageSpeed Insights?
- What happens to pages that take too long to load?
- How the Google PageSpeed Insights score works?
- How to use the Google PageSpeed Insights report?
- Why is it important to get a good score on PageSpeed Insights?
- How to achieve the highest score on PageSpeed Insights: 10 key factors
- Should PageSpeed be my only reference?
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PageSpeed Insights, also known as PSI, is an belgium numbers online Google tool that evaluates the loading speed of a web page.
The evaluation separates performance score on mobile devices from performance on desktops and also offers practical suggestions for optimizing the speed of pages.
This makes PSI an intuitive and simple-to-use solution, not to mention it’s free. But some people don’t think it’s that relevant.
All the data gathered to offer these insights is collected via the Chrome User Experience Report, in which contains information about real world usage of the public web by Chrome users.
Understanding what motivates Google to create a feature like this can help you think differently.
What motivates a service like Google PageSpeed Insights?
Nobody likes to wait too long to find the information they want in their browser. Think about your own experience: how many times have you been impatient when waiting for a page to load on your phone or even your computer?
If you stop to think about it, you will realize that most of the times this has happened, the big “delay” has been only a matter of seconds. So, if 1 second seems like a week to the user, slow sites negatively affect the navigation experience.
Google doesn’t want this, and neither do you. After all, bad experiences translate to less money on the table.
In fact, the last Google’s industry benchmarks for mobile page speed show that the majority of websites are way beyond perfect. And it’s happening across all industries.
That’s a good reason for Google to provide these metrics to the public, so everybody can see that is a lot of room for improvement.
What happens to pages that take too long to load?
Does it make such a difference to have a site that takes 1 second longer to load than the average? Absolutely!
Want to see the proof? A study by Kissmetrics on the subject revealed that 1-second delay results in 7% fewer conversions on a site.
Sounds absurd? See the several ways in which the page loading time would affect your operation and your sales results.
Higher dropout rate
The study showed that no less than 40% of customers leave a site that takes more than 3s to load. Do you know what that means?