At a time when consumers are faced with endless options and have access to myriads of information from the palms of their hands, attracting and retaining clients is ever more challenging.

The insurance sector is no exception, especially in the post-COVID world. In fact, according to Capgemini, 60% of insurance executives  indonesia telegram data claimed that the pandemic has affected their firms’ customer acquisition efforts. Additionally, 40% cited a significant impact on retention.

So, customer relationship management is an area insurers shouldn’t overlook during this turbulent time.

While there are plenty of CRM solutions on the market, it can be difficult to discern which will truly solve your unique insurance business challenges. Hence, that’s what we will look at today.

We will discuss how you can determine whether therefore the key is to your insurance firm actually needs CRM software, its benefits and must-have features, and what kind of CRM solution is best for your company. Let’s dive in.

Challenges a CRM Can Solve

At the core, CRM solutions exist to help businesses manage all interactions with potential clients and existing customers. Thus, the end goal of the technology is rather simple — streamline and improve business relationship processes to boost company growth.

Hence, an effective insurance CRM software can solve the following challenges for you:

Fragmented Information

Communication with prospects and customers may europe email  take place through your website’s chat feature, phone, email, or even text messages. Naturally, this leads to the fragmentation of data and important details which can be vital to closing a deal might get overlooked.

For insurance agents, having the key information centralized to allow for easy access is imperative and that’s precisely what CRM software can do.

Inefficient Workflows

Insurers deal with a lot of paperwork and manual data processing. After all, managing quote requests, policies, renewals, and claims requires ample documentation. This leads to inefficient workflows and slows down operations. However, with a CRM this doesn’t have to be the case.