It’s time to look at e-shop differently. E-shop is perceived primarily as a tool for selling goods to the end consumer, who needs massive marketing support for its performance. But what if your company’s e-shop became a valid member of the sales team, which always and in every situation takes care of your existing customers and also brings you savings?
The basic prerequisite for this to happen is to change the way we look at the e-shop . To start perceiving it as an intelligent robot that can be used to improve the quality of services for our existing customers . A partner that can automate a lot of human work and then effectively use the saved human capital where we as people are india email list irreplaceable – in sales, in establishing and maintaining relationships with customers and taking care of them.
A typical persistent idea of manufacturing companies
which from their point of view prevents the free influencer research tools: advantages and limitations introduction of an e-shop, is that they produce tailor-made products and are therefore not suitable for sale through an e-shop . Yes, to a certain extent this is true, but even in companies that are built on custom production, you will always find a part of the range that is standardized . Customers ask for spare parts, accessories, operating software, but they also want to order service intervention or revision control . All of this can be easily ordered via the e-shop platform.
If we want to know whether introducing an e-shop in our company will make sense, we need to do a basic analysis:
- How much of the product range denmark business directory is standardized?
- How many orders do we have for these products per month?
- How many orders for spare parts or accessories do we have per month?
- How many service intervention and inspection orders do we have per month?
- How long will it take us to process manufacturing companies all these orders?
- How much does all this human labor cost?
Let’s stop for a moment at the time required
to process an order . This process must be viewed comprehensively, i.e. from receiving the order and recording it in the system, issuing an invoice (or advance invoice), matching payments and communicating with the customer throughout. All these activities, including reminders of the approaching due date and reminders for unpaid invoices, can be automated and transferred to a robot . A robot that works for you 24 hours a day, 7 days a week, without entitlement to vacation or risk of illness. It is not even in danger of quarantine.
The operation of an e-shop i n manufacturing companies typically B2B companies does not have to be based on high investments in marketing, as is the case with e-shops for end consumers, but the e-shop can be viewed as another member of the team that takes care of our existing customers . It will take care of and send all the necessary information to other cooperating systems: warehouse, accounting, CRM, etc.