It often happens that a company starts to address marketing only when it senses a problem. There are no customers and no new ones are coming. In such a situation, it needs results as quickly as possible. But if you have neglected marketing for years, you simply cannot catch up in a few days or weeks. However, there is always a way to get started and set the foundations that will help you move forward. In this article, we will look at why it is important to plan marketing activities in the long term and when you can expect the first visible results.
- Plan your marketing in advance
- B2B marketing: Marathon instead of sprint
- Quality strategy: The foundation of every activity
- Implementation team and processes
- When to expect the first results
1. Plan your marketing ahead of time
In 2024, I discussed plans with my clients not only for 2025, but we have already worked on related and follow-up activities for 2026-2030. This is what makes B2B marketing specific. It is not a sprint, but a discipline for endurance athletes. You canada email list often work on long-term projects and regular activities of a long-term nature.
The basic rule is: Plan marketing activities 3-6 months in advance.
- Why? If you want to implement any campaign, you first need to obtain relevant data, evaluate the target group, and prepare a strategy.
- The sooner you start, the sooner you can start: The sooner you invest time and resources into marketing, the sooner examples of successful influencer marketing campaigns on tiktok you can B2B Marketing see the desired results.
2. B2B marketing: A marathon instead of a sprint
Hurray events will always cost you a lot of money, you will get little music and a lot of headaches. B2B marketing is specific in that it is a long-term project:
- Plans for several years ahead : Let the implementation team work on the plans you have prepared for them for the coming year. You, as owners, directors and marketing managers, work together on plans for the coming 3-5 years. Where does the company want to be commercially and how marketing will help it get there. Plan the necessary investments and human resources in advance.
- Perseverance : B2B marketing requires consistent care, regular communication, and patient relationship building, as well as brand building. Don’t forget that customer experience is key to your success. Great marketing denmark business directory will B2B Marketing never save poor service.
3. Quality strategy: The foundation of every activity
Before you embark on specific activities, make sure you have a developed and updated strategy .
- No strategy, no money: If you don’t have one, start by creating one. It can take you about 3 months, in some cases even more.
- Missing data? If you find that you are missing key information about the market or customers, you need to proceed with market research or customer analysis. These alone can take another 1-3 months depending on the scope. You can also look for information within the company.