I caught up with Debbie Moran of RecurPost! who agreed with this wholeheartedly:
“Short-form video requires no long-term investment! so it feels effortless and stress-free. There’s no need to track a storyline or remember where you left off. Instead! audiences can click! watch! and move on at will. In the end! the content is more accessible! and the viewing experience is lighter and more liberating.”
Whether I’m looking for recipes! short hairstyle videos! homesteading tips and tricks! or something altogether different! each video can stand on its own.
What’s more! you can break up larger ideas with lots of points into smaller stand-alone pieces of content:
5. You can meet your audience where they are.
I know I just shared a bunch of canada telegram data information on why consumer attention spans are shrinking! but Durga Kudumula! Head of Growth Marketing at Designity! has another perspective that I find myself agreeing with wholeheartedly.
“I believe that consumer attention spans are only shrinking when it comes to content audiences aren’t actively seeking. Long-form content still thrives when it aligns with a user’s specific interests or needs.
However! if you’re competing for attention in a crowded space! short-form video has become indispensable. It’s not just about brevity; it’s about meeting audiences where they are — whether they want to be entertained! educated! or both.”
I can relate to this. How many times have I binged an entire TikTok series of updates to get the full story? Or how many hour-long woodworking videos have I listened to my husband watch? (Spoiler alert — the answer is a lot!
As consumers! we’re willing to invest time in what we’re interested in and actively seeking out. But that’s where short-form video marketing can be so brilliant.
Kudumula explains this phenomenon further: “The key is to understand the moment. When audiences are scrolling! they’re often looking for a quick laugh! a compelling idea! or a visual that sticks. Short-form video excels here! providing a fast! cost-effective way for brands to make an impression while driving engagement and conversions — and staying relevant.”
6. Human-driven content is becoming more important.
AI is already changing the way we search and create content! meaning people are seeking out content that is obviously created by other humans. Speaking for myself! it just feels more authentic and trustworthy.
Ivan Venberg! Head of Content at Yango Ads! agrees:
“What will matter is real people (the world of AI-generated content seems to be very close). Thus! for both product and market purposes! short videos featuring real people will likely perform well.”
That said! AI can also be used to help you speed things up! too:
Ready to dive into the world of short-form content?
There are different reasons to getting personalized attention love short-form videos.
Some reasons are a little more phone number thailand concerning than others (seriously! why are our attention spans so short?)! but no matter the reason! the fact remains the same — short form isn’t going away anytime soon.
Editor’s note: This post was originally published in April 2024 and has been updated for comprehensiveness.