Free Creative Brief Templates

1. Decide on a name for the project.

The first step in developing a creative brief is deciding on a project name. This might sound simple, but it’s one of the most critical components of a creative brief. A few words or a short sentence should work just fine.

If you’re building a campaign around a brand new product or service, the campaign name will be the first time many members of your team will be introduced to it. And without a specific and clear campaign name, people will make up their own terminology, which can alter the intent of the campaign.

If you’re launching a product, identify the call to action for the target audience and center the name around that.

Here are a few examples of fictional campaign names:

If you work in an agency setting, including the company’s background is non-negotiable, as your team is likely handling several client campaigns at once.

But even if you’re developing a creative hong kong telegram data brief for an in-house project, include this info for new hires, freelancers, and vendors.

• Tailor this to the project at hand — it shouldn’t be a general history of the company or a paragraph pasted from the about page.
• Set the scene with one or two sentences that sum up the brand’s mission.
• Follow this with a few sentences that give background on the brand and what led to the project’s development.

While some creatives have compiled this into a quick paragraph, others separate it with headers like “Brand Statement” and “Background.”

Here are some questions to consider when writing a company background for your creative brief:

• Has the company launched a campaign like this before?
• Why is the company choosing to launch this campaign right now?
• What’s happening in the market and how will this campaign respond to it?

3. Highlight the project objective.

Here is where the creative brief gets more specific.

• The project objective should highlight your skills and experience briefly explain the project’s purpose,​​ timeline, and target audience. This can be done in a sentence or two, but you can get creative and stylize it in sections.
• Emphasize why the project needs to happen. The goal aspects will help you and your team align on the project’s expectations.
• Explain what a successful project looks like and how it will benefit the company. If the company or client hasn’t identified any major challenges, you can focus this section on goals and objectives.

Pro tip: Writing a project objective phone number thailand is very similar to writing a goal, so take a look at our article on writing goals and objectives.

Here’s an example I made using a Canva template and Claude.ai that offers separate sections for the problem and goals.