7 Tips to Increase Lead Generation One of the main advantages of investing in digital marketing is the possibility of increasing lead generation – and social media , when well explored, can be an excellent tool for this.
Social media is dominating our information habits. Whether it’s Twitter, Facebook, Instagram or LinkedIn, they are decisive not only for our social lives, but also for business .
Many companies have already realized
7 Tips to Increase Lead Generation How important it is to have a frequent presence on social media. Not only to sell their products and services , but as a powerful channel for customer relationships .
That’s why this article brings seven tips that will help your company have a strong presence on social media and, with that, increase lead generation – and good business:
1) Stay close to those who speak well of your company on social media
Having an active and updated profile on australia telegram data social media is practically mandatory these days.
It is through these platforms that you can meet the people who share your posts, mention your products – and find out what they are saying about them.
The tip is to thank positive comments and pay close attention to negative ones. Pay attention to the type of complaints and the profile of the people who leave these types of comments. All feedback is valid and can contribute to improving your products or services.
2) Make real connections with your customers
The main advantage of knowing what your marketing and advertising measures customers are saying about your company is the opportunity to create and maintain a close and caring relationship
with them. Try to maintain a good neighborly policy even in the most difficult moments, when there are criticisms and complaints .
Keep in mind that your main function there is to generate leads, to sell more and retain that customer.
3) Find out which social networks your audience prefers
Nowadays, there are plenty of options for all sad life box tastes when it comes to social networks.
But that doesn’t mean your company should be active on all of them. The secret to success here is to invest more effort in the ones your customers are actually on .
For example: if your focus is on doing B2B business, you may get better results by focusing on LinkedIn than on Instagram.
To find out this information, invest in surveys
Whether through Google Forms, in the comments of a post or even in a chat with already converted customers.
This way, your company can create the right content , as well as offer more competitive products and prices.
4) Monitor social media constantly to know
What people are saying about your company.
Now that you know where your potential customers are, it’s time to understand their consumption habits. And how you can become more attractive compared to your competition .
Monitor your business regularly and keep an eye on it: there are many opportunities for generating leads and business that only need a brief intervention from you to happen!
5) Respond to received messages as quickly as possible
Social media brings consumers closer to companies – for better or for worse.
If before people could only be heard by calling customer service, nowadays it is possible to talk to companies through the multiple channels available on social media – and they want to be heard.
So be quick to respond : have a team that is always attentive to your company’s social media – whether it is your own team or your digital marketing agency .
Use chatbots wisely: they can speed up the communication process while your human workforce works directly to solve the problem.
6) Creativity in feedback can help generate leads
In times of memes and “hits”, a creative response can help your company expand its digital presence to a new level .
A good example of this is Nubank: the team of people who provide customer service is known for their good humor, close contact and some special actions that not only increased lead generation – but also brand loyalty.