Many companies are on social media just “because” – but they forget to monitor their social networks effectively and in real time. And, as a result, they miss out on countless business opportunities .
So, read this article and see all the marketing, sales and public relations possibilities that your company can achieve.
All this just by following online discussions in real time.
Ready? Grab a coffee and get ready to do good business from now on!
1) Monitor negative feedback
It’s always frustrating for consumers when a company doesn’t respond or even engage with their comments on their Facebook page.
Customers complain on social media because they want to be heard
They want an explanation – and,
more importantly, a solution.
It can be scary to deal with unhappy customers . Especially on social media, where your company’s every move is in the public eye.
But not responding makes customers feel like your company doesn’t care. And they’ll stop caring, too.
And nothing kills a business faster than a lack of attention
So ask your marketing team or digital cambodia telegram data marketing agency to set up alerts for your brand and monitor your social media channels constantly and daily. That way, you’ll be notified of these discussions, even when people don’t tag your company.
Pro tip : Set up alerts for your product name and keywords like “issues,” “problems,” or “problems.” If you’re overwhelmed with mentions, filter them by sentiment. Focus on frustrated customers first.
2) Monitor customer feedback and use it to improve the product
Apologizing is the first step, but making strikingly website builder real improvements should be the next step.
Once you’ve put out the fire, it’s time to do some deep social media monitoring for your company.
Really dive into the comments and messages you’re receiving to really try to solve the problem.
Customers know what they want and need, so the more your company takes their opinions into account, the better your product’s chances of success.
Special tip : Set up alerts for your product
Name and keywords like “if only” “wish” or “please improve”. Or the product and feature names. You can do the same for your competitors.
3) Monitor your sad life box competitors to “steal” their business opportunities
People use social media all the time – especially to complain. And 78% of people who complain about a brand on Twitter expect to receive a response within an hour .
This is a gold mine for new businesses – a strategy that Ponto Frio has mastered like no one else in Brazil.
It is quite common for them to use mentions
Of purchases or problems with competitors as a springboard to offer products – and discounts.
Your company can even use this information to create campaigns that exploit the competitor’s disadvantages.
4) Monitor your segment to boost lead generation
Responding whenever your brand is mentioned should be standard procedure.
Going the extra mile is listening and looking for opportunities to engage your customer even when your company or products aren’t mentioned.
That’s why monitoring the social media of
Your indirect competitors or industry leaders is a great way to stay on top of trends and generate leads.
For example, if your company provides air conditioning units, monitor discussions about the heat and hot weather to offer advice and help – just like your products.
That way, even if you don’t convert the customer right away, you’ll gain PR points and establish your brand on social media , which means more revenue in the long run.
5) Monitor discussions to find VIPs for your influencer list
In the world of social media, all posts are created equal. But some posts get more reach than others. And most of them come from influencers.
When your company uses monitoring tools, you not only receive notifications when someone mentions your brand, but you can also filter mentions by more engaged users or those with larger fan bases.
This way, when your company launches a marketing campaign, you can easily find names that have already talked about your company or segment and reach out to them.