Google Ads: 5 reasons to invest if you want to sell more
Knowing how to advertise on Google is one of the main questions many people have – and the Google Display Network
is one of the main answers. It is currently considered the largest advertising medium available on the Internet: it reaches around 90% of the network’s users .
That’s why it’s important that you better
Understand how to advertise on Google through the Display Network to promote your business – and this article will help you with that!
Google Display Network: Understanding the concept
The Display Network is one of the formats that Google AdWords makes available for your company to advertise in the digital environment.
Also known as the Content
Network, it allows your company to denmark telegram data connect with your customers .
All while they access their favorite website, show a video on YouTube to a colleague next to them, check their Gmail or an app on their mobile devices.
Ads displayed through the Display Network appear on websites that use Google AdSense.
According to the platform, more than 2 million websites use
This feature , which allows you to why should you use youtube at all? advantages and disadvantages understand the size and reach of the Display Network.
To better understand the concept in practice, type “running shoes” in your searches. And observe the ads that appear whenever you are immersed in the digital environment.
How to advertise on Google through the Display Network
Your company can use different formats within the Google Display Network – text, graphics, video or other multimedia files.
The smallest size available is 320 x 50 pixels. The largest is 300 x 1050 pixels.
Regarding the types, you can choose sad life box between mobile banners; square ads, headers, rectangular, panorama, widescreen, among others.
In the case of animated pieces, the maximum duration is 30 seconds and 50Kb in size. It is important to remember that flash ads were discontinued at the end of 2016.
Advantages of advertising on the Google Display Network
Knowing how to advertise on Google through the Display Network can bring a series of benefits to promote your brand online . Check out some of them below:
Expand your reach
Reinforcing what we said above, the Google Display Network is made up of more than 2 million blogs, news pages and other websites. In addition to Google, Gmail, Blogger and YouTube.
With this, you can promote your company, products and services to a wide range of audiences. This makes it easier to find opportunities and convert more business .
Find your potential customers
The Display Network allows you to choose exactly where to place your ads: choose websites, apps, and more.
You can also target using keywords – as in the example above.
Create ads for free
The tool provided by Google allows you to create ads in various formats in a practical and free way.
This way, you can quickly create text, video and display ads that will generate traffic to your website and revenue for your company.
Spend less
The cost per click on the Search Network is higher – and offers competition. The Display Network, on the other hand, offers a much lower cost per click .
But to ensure this, it is important to be careful to separate your campaigns – especially those aimed at mobile devices.