Social Selling: 3 fundamental Social Selling is a strategy that is becoming increasingly popular – and has even been pointed out as one of the main trends for this year .
But many companies still fail to see the way to go beyond the buzz and generate leads through social media.
We believe that much of this is due to
The fact that many companies still do not truly understand the fundamental principles of Social Selling .
So let’s take a look at what these fundamentals Social Selling: 3 fundamental are and why you need to understand them before planning any of your social media campaigns.
1) Listen and respond to the right people
You may notice that your Twitter news feed germany telegram data automatically updates in a fraction of a second. The same goes for other platforms like Facebook, LinkedIn, and Instagram.
That’s why it can often feel impossible to connect with people and get your profile noticed.
Here are some tips:
Use search filters to find and follow users with whom your business shares interests.
Don’t fall for the bots’ trick: it’s better to website creation costs have hundreds of real and engaged followers than millions of bots and spam accounts.
Special tip : Automate the process with the help of
IFTTT , to add people who are tweeting sad life box topics related to the audience you want to reach.
2) Good content marketing gives people what they really need
Companies often invest their time in publishing “sophisticated” posts that are very well produced – but that don’t say anything to their users. And this is fatal for Social Selling.
What people want most of the time is something so simple and obvious that it takes just a few hours to create and share. Want some examples? Here they are:
Answer questions
Your company probably gets asked questions all the time. Prices, possible discounts, product availability, etc. Use this as content for blog posts and social media posts.
Publish video tutorials
Share your company’s experiences in short video guides on YouTube . Whether it’s the best way to use your products, hidden tricks, or new releases,
create a mix of different types of content and see what’s working and what’s not with your audience.
Stay close to your audience
It’s very important that your social media profiles and blog respect the language used by your audience.
More informal profiles can get good results by using emojis, memes and mentioning popular topics at the moment.
Interesting fact : currently 74% of B2B buyers do more than half of their research online before making a purchase .
3) Choose the most suitable platforms for your business
You probably already know that not all social media platforms will work for your business.
But to know which ones are most effective within your social selling strategy, study your buyer personas .
Is your main customer a modern mom, a teenager, or an IT professional? This will determine which social media platform you should invest in first.