The recipe for successful inbound marketing consists of combining several factors – and not one-off actions, as many have done.
The ideal is a combination of digital marketing techniques and quality content marketing
in various formats. All of this is rounded off by actions to attract traffic to your website or blog, which help increase visibility through your social networks.
This way, your company can
Attract leads in a non-invasive way, following them throughout the entire purchasing journey.
And all of the issues above can be worked on in the short or long term. And to find out what is the best way for your company to attract results, we have prepared this article for you.
Is successful inbound marketing made up of short-term or long-term strategies?
This is a work methodology that includes several techniques aimed at attracting qualified traffic to a blog or website through quality content. And, from there, converting the highest possible percentage of these registrations or anonymous user leads.
But the process doesn’t end there: there korea telegram data is also a nurturing stage , which can be done by sending personalized emails and providing materials that help to follow up and prepare the customer from the top of the funnel, which is the furthest from the final product, to the bottom of the funnel, when the
lead is very close to finalizing the purchase.
Obviously, the complexity of the inbound editing and proofreading marketing strategy contributes to determining whether the profile is medium or long-term, since what your company wants is to create trust and lasting relationships with leads and customers who have already been converted, through the addition of value and the use of solid sales arguments.
This does not mean that inbound marketing actions do not have a place in the short term. Not only do they have a place, but they also help to ensure the balance of tactics where results are not expected for at least six months after implementation.
What is a short-term inbound marketing strategy?
Short-term strategies are those implemented sad life box to generate immediate results, between one day and a month at most.
They are usually quick and precise actions that do not necessarily add value in the future.
Especially in the field of marketing 2.0, they are required by many clients as a way to check whether their efforts (and investments) are starting to generate positive results.
Short-term strategy examples
– Guest posts: publishing articles on external blogs that include a CTA to download content from your company: e-books, white papers, comparisons, guides, etc.
– Social media promotion: using your social media to distribute your blog articles or rich materials always helps to generate more traffic to your landing pages.
– Pay Per Click (PPC) strategies: strategies through paid advertising (SEM) on platforms such as Google Adwords or Facebook Ads, in order to generate visits or contacts in exchange for a certain investment.
– Reminders: exit pop-ups, used to minimize
The number of visitors who leave the page before becoming leads.
This is another way to obtain your visitors’ data in exchange for downloading rich materials.
And what is a long-term inbound marketing strategy?
Successful inbound marketing is specifically designed to bring lasting results and add value in the medium and long term.
It uses actions based on the positioning of
The website or blog through the good use of keywords, content optimization and internal and external links.
And finally, the analysis of the results serves to align the strategy and achieve the best results.
Learn about the main long-term strategies and associated objectives
– Analyze keywords for positioning.
Use keywords related to your business
Or activity, considering factors such as search volume or auctions, which should then be applied to your articles, social media posts and downloadable content.
OBJECTIVES : Attract organic visitors and position your website in the best organic way (SEO).
– Optimize the content for keywords.
Make sure that the title, subtitle, URL of your articles and image texts contain the keyword.
Also apply it in the first paragraph and in bold, in addition to adding it to the article’s meta description.
OBJECTIVES : Attract more organic visitors and increase lead conversion.
– Analysis of results.