The success of retailers depends not only on the goods they offer and their prices, but also on their presentation and interaction with customers. The point of sale (POS) has a decisive influence on this. In this article, you will find out exactly what the point of sale is and why the point of sale plays an important role in marketing.
Short definition of Point of Sale (POS)
Point of Sale (POS) refers to the place where goods are offered and purchases are made. At the point of sale, uk email list customers come into direct contact with the goods. The POS can be, for example, a shelf with goods, the cash register or the entire store and forms the interface between the company and the customer.
What does Point of Sale (POS) mean?
The term point of sale refers to the place where products or services are sold or bought and services are provided. Customers often only decide here which product they want to buy. A well-thought-out design of the point of sale is therefore crucial for success in retail.
For entrepreneurs, use email campaigns to promote a webinar the point of sale is the place where they generate their sales. In a store, for example, this is the physical checkout area, while the POS in an online shop can be the path from the shopping cart to the order confirmation.
The different POS types
The point of sale is initially just the place where the goods are offered. However, there is a big difference between retail and online trading, so a distinction is made between physical and digital POS.
- Physical: Physical POS are all places where customers come into contact with goods in retail. In the broadest sense, colombia business directory this can be the entire store itself, a shelf, a sales room or even just a checkout area in the catering industry.
- Online: The POS on the internet is usually your own online shop. Online retailers also have the opportunity to present their product range in a way that promotes sales.
POS Marketing: Sales Promotion at the POS
Your customers come into contact with your products and services at the point of sale. This is an easy way for you to design sales promotion measures and encourage the purchase. While the abundance of articles and information can overwhelm some customers, targeted interventions can help make purchasing decisions easier.
With marketing measures at the point of sale, you can guide customers, influence purchases and increase your sales. Typical POS marketing measures include.
POS marketing makes it possible to control customer attention, facilitate decisions and encourage impulse purchases.
Tips for positioning your POS to promote sales
In order for the design of your POS to have a long-term impact on your sales, it is important to take both sales worlds (online and physical) into account and, ideally, to link the sales-promoting measures with each other.
Make your point of sale clear
Whether online or offline – make sure that products and information are easy to find and process. A clear design of the point of sale helps your customers by not having to search for long and allowing them to concentrate fully on your offer. Visual merchandising helps you to present your goods in a way that promotes sales.
Show your customers the way
Orientation is very important for customers both online and offline. Only if your customers can find their way around the point of sale can they come across your offers. Therefore, you should guide them through your analogue or digital store as best as possible.
Place your products cleverly
Impulse purchases are typically very spontaneous. You can give your customers a little incentive to be spontaneous by placing products where they don’t have to think long about whether or not to buy something. In a store, the checkout area is a good place to do this. In an online store, a certain minimum order value for free shipping or a gift can stimulate impulse purchases.
Create a subjective added value
Of course, customer benefit is also the main focus at the point of sale. If in doubt, you can always offer discounts. This always gives customers the feeling that they have saved money. Examples of this are:
- vouchers or coupons
- set offers
- sales
- Discount promotions or codes (e.g. from a certain purchase value)
- Multipack offers (e.g. 1 + 1 free)
Offer your customers entertainment
The best way to sell your products is to generate emotions. With targeted entertainment offers, you can better present your goods and surprise your customers. The most important thing here is to combine additional information with fun. For example, you can use the following measures: