Selling products online is not easy. Potential customers cannot touch, smell or see the product in person. Instead, they must rely on images and text – the text that the marketing team uses to describe a product’s features, the problems it solves and the feelings it evokes in buyers.
Copywriting is a skill that most entrepreneurs have not yet honed, yet good copy can convince more readers to click, sign up, or buy.
Good copy can also change the way people think about a particular problem and tell them what role a product can play in solving it.
So what does a good advertising copy look like? And how do you write so that you always address your potential customers in exactly the right way? In this guide, you will learn how to write copy for e-commerce shops.
What are advertising texts?
Copywriting is about writing text that convinces your audience to take an action. For example, you can convince your audience to visit your online store, thailand email list sign up to your email list, or buy a product.
Advantages of advertising copy
Compelling, build an email campaign for seasonal marketing straightforward copy is key to increasing sales without investing more in acquisition. That’s why good copy for every touchpoint is one of the most effective ways to move prospects or buyers through the e-commerce funnel .
Where are advertising texts used in e-commerce?
Regardless of where you place copywriting, e-commerce copywriting is an important part of your overall digital marketing strategy.
e-commerce websites
You never get a second chance to make a first impression. A meaningful copy on your homepage quickly and clearly communicates what you’re selling and why it’s different so users don’t bounce.
Likewise, colombia business directory website visitors want to see information about the company behind the website they are visiting. The text on your About Us page can make visitors fall in love with the brand behind the website.
landing pages
For really big brands, every word counts, even on a page like the shipping policy .
“When I want to judge how seriously a brand takes the customer experience, I look at the footer pages,” says freelance copywriter Samar Owais. “FAQ, contact, shipping and returns – these are the pages that customers who are very interested in your brand will go to.”
“Most brands tend to neglect these pages. Yes, very few website visitors will visit them, but those who do have a much higher chance of becoming long-term customers or brand ambassadors.”
The bottom line? If you’re losing your ideal customers on your website’s landing pages, it doesn’t matter if you have the greatest e-commerce copy on your product pages.
category pages
Sometimes visitors come to your website because they want to solve a problem but don’t know which product can help them. They visit category pages or collections to filter out products that match what they’re looking for.
On these category pages, explain how the products are grouped and provide information about each product.
product pages
Why should people buy the product you sell? Help your ideal customers imagine owning, touching, or using the product through your product descriptions.