I want to know more
LinkedIn
commercial performance management
Regardless of its size and industry, a company must regularly acquire new customers to continue making sales and reaching its revenue targets. To do this, it is essential to generate leads and implement actions to encourage them to purchase. These tasks are part of lead management. Here is everything you need to know about it.
I download the commercial CRM guide
Table of Contents
What is lead management?
What are the benefits of lead management?
Steps to good lead management
CRM as a tool for lead management
What is lead management?
Lead management , also called lead management, refers to the process by which a company manages incoming contact requests. Its purpose is to convert leads into customers. To do this, it is necessary to implement targeted marketing and sales actions as well as to follow the leads as they progress through the sales funnel.
Lead management requires effective collaboration between marketers and salespeople. The role of the marketing department is to generate leads and nurture them. Once these leads are sufficiently qualified, they become prospects and can be passed on to the sales team. The latter is then responsible for belarus phone number library converting the prospects into customers.
It is essential to clearly define the lead management process. If the qualification work is insufficient or if the leads are misinterpreted, the company risks missing sales opportunities .
Want to know more about sales CRM?
I download it
What is a lead?
Lead is the term used to refer to a person who has shown interest in a company’s offering and is therefore likely to make a purchase. In other words, a potential customer. The definition of a lead can vary from one organization to another. Some use it to refer to anyone who has filled out a form on their website. For other unusual christmas traditions companies, a lead is a contact who has requested information about their products or services.
In any case, the arrival of a lead marks the beginning of the conversion funnel. A set of actions switzerland leads will be deployed as part of lead management to transform it into a prospect and then into a customer.
How to generate leads?
To manage leads, it is essential to generate them beforehand. There are different methods of lead generation . Many companies use paid acquisition campaigns (Google Ads or Facebook Ads). To be effective, these must be targeted.
Another way to generate leads is to organize physical or virtual events. For example, this could be a trade show, an open day or a webinar. These events allow you to attract people interested in a topic and create the opportunity for direct contact with them.