The following comments were made on X (formerly Twitter) regarding this update:
- The impact is much wider than the previous update.
- Parasitic sites are being targeted
- It inherits the evaluation criteria that were clarified in the October update.
- Domain and expertise are still valued
- Sites that are regularly updated are ranked higher.
- Is the quality of content being given less importance?
The most common complaint this time was that “parasitic sites are being targeted .” Simply put, a parasitic site is a site that borrows . The domain of a major website with high credibility and authority and posts original content there.
Google has long emphasized the need for measures against so-called parasitic sites, which use the authority of the domain by borrowing it in this way. This time, effective measures against parasitic sites have finally been taken and are taking shape.
There are other sites that have been affected in various places, but overall the impact seems to be less than in the previous update.
In addition, many people said that the trend from the previous update is continuing. In the previous update, “domain strength” and “site expertise” were clearly emphasized, and sites with relatively weak domains such as personal blogs are being affected across the board.
This trend has not changed this time telegram data either, and “domain strength” and “site expertise” seem to continue to be emphasized. As a result, some people said that there has been little change in the articles displayed at the top .
Consideration of EEAT remains important
With the last update, we saw a clear increase in the weighting of the evaluation criteria of “domain strength” and “site expertise.” This time, the influence seems to continue.
These are likely to fall within the scope of “expertise” and “authority” of EEAT, that is, “experience,” “expertise,” “authority,” and “trustworthiness.”
To increase “expertise,”
- Maintain a consistent theme throughout the site
- Provide a deeper dive into a 5 keys to a successful product launch event topic and make it relevant
- It contains a wide range of specialized information
- Add new information
These are some of the reasons why frequently updated sites rank higher. This may be due to the same criteria.
To increase “authority”,
- Increase the number of inbound links
- Making articles less anonymous
- Get an expert to review your article
- Post the basis of the information
These include:
Who is posting the information, whether that phone number qatar information can only be posted on that site, and whether the information being posted is useful to users? These axes may have become important in line with the current trend in which the value of evaluations from third parties has increased significantly.
EEAT is also in line with this trend, so by taking this into consideration, you can respond to this core update without rushing.