This refers to the act of mass-producing low-quality content with the aim of improving search rankings.
An easy-to-understand example would be a site with blog content mass-produced using automated generation tools.
Since the number of articles is linked to the site’s evaluation. It is believed that the increase in sites that prepare . Large amounts of content without considering quality has led to Google’s response.
However, Google’s view is that it is not the use of tools in content creation itself that is problematic. But rather that the indicator is whether the content is “useful to users.” Therefore, it can be said that it has always been and will . Cntinue to be important to create content that is unique and useful to users , regardless of whether tools are used.
Site Rating Abuse
This is a spam practice by so-called “parasitic sites. Which borrow subdirectories of highly-rated domains (the word “parasitic” is used to mean “lending space”) to easily aim for a high ranking. Parasitic
sites were targeted in the last core update, but this update will crack down even more severely. In
order to deal with these parasitic sites and the practice of lending domains (domain lending), Google has announced that “those that are determined to be abusing site ratings will be penalized both manually and automatically by May 5th.”
There have been many reports of people actually receiving penalties, and it seems that Google has finally begun to crack down seriously on parasitic sites.
Reactions to the impact of the update
The following comments were made on X (formerly Twitter) regarding this update:
- The number of hits on personal blogs drops to 1/10
- Personal blogs are in a very tough spot
- It seems like physical store sites ranked higher than aggregator sites.
- Pages that meet search needs will be more highly rated
- EEAT regained its ranking by rewriting the site to focus on the “experience”
- Deindexed due to manual penalty
- The article used AI, but its ranking improved
This time, many posts were posted about the large drop in the number of hits to personal blogs . Although it is easier for personal bloggers to react to core updates than official corporate accounts, it seems to be true that personal blogs have been greatly affected by this update. There are several
possible reasons for this, including “the increased importance of domain evaluation,” “the crackdown on affiliate sites (parasitic sites),” and “the increased importance of backlinks due to EEAT orientation.”
In the previous update
The number of hits to recent mobile phone number data personal blogs overall decreased, while those with strong domain power such as corporate domains rose in rank, and a similar trend was seen in this update.
However, it seems that even corporate sites saw changes in rankings based on EAT. The most common was “the evaluation of original content is increasing.”
A common SEO trend in recent years has been to copy articles that are ranked high and publish articles with a similar structure. In fact, this method was able to raise search rankings to a certain extent, but as a result, all of the articles that appeared at the top were similar.
Perhaps Google has begun to take serious the ROI of corporate video: beyond the numbers action against this trend, as there have been comments that highly original content that is not found in other articles is being rated higher, and that report articles based on “experiences” rather than summary articles are being rated higher . It seems that highly specialized and original content
, such as knowledge and experiences that are unique to a company , is being rated higher. In the update made in 2023, there was a major trend to place emphasis on EEAT, and this trend will likely continue in this year’s update.
Producing original, high-quality content is important
In the previous update, the weighting of the EEAT’s “authority” and “expertise” evaluation criteria was clearly increased, but as mentioned earlier. This time it seems that “experience” and “expertise” have become more important
. Looking at Google’s stance, there is no doubt that phone number qatar what’s important is “content that is useful to users
.” With this update, it can be said that it has become important to create original. High-quality content that meets user needs, rather than “content that has been merely SEO-optimized” by imitating articles that rank highly .