A notable feature of the August 2024 update is the partial recovery of sites that had fallen since the October 2023 update.
[Main features]
- It took about four weeks to complete the update.
- This is the first time that Google has taken into account feedback from website owners ( reference )
- The aim was to continue to give proper recognition to small sites and those posting original content.
- This update incorporated the Helpful Content Update, which was implemented and announced separately from the core update.
Since the October 2023 update, many of the sites that previously ranked highly have been dropping in rank and have not recovered for a long time. This update attempts to improve the evaluation criteria for small sites such as personal blogs, which have been particularly affected by the drop in rankings. As in the past,
it appears that the evaluation criteria for evaluating content with expertise and originality are also continuing to be reviewed.
Rankings continue to fluctuate even after update is complete
What is noteworthy about the August 2024 core update is that many sites reported significant changes in rankings even after the update was completed. Reports continued to come in from late September to early October, and a similar trend was specific database by Industry observed within the scope of our observations.
lass=”yoast-text-mark” />>This update was also characterized as a “reversal” of last year’s results, but this is likely the result of ongoing reviews by Google to better serve users and evaluate uniqueness based on expertise and consistency.
[Impact]
- Sites whose rankings had dropped due to the Helpful Content Update in October 2023 showed signs of recovery.
- Even after the rollout was complete, there were still large changes in rankings.
- Complex updates have seen continued fluctuations
Comments from Google search spokesperson Danny Sullivan
Core updates have both positive and negative effects on web media operators. As the core updates, which have both positive and negative characteristics, the ROI of corporate video: beyond the numbers progress, an interview with Danny Sullivan, a Google search spokesperson, has been published online.
reference
- My Interview Of Google’s Search Liaison On The August 2024 Core Update｜｜Search Engine Roundtable
Furthermore, for operators who feel that their content is not being evaluated in Google search, Sullivan says they should not give up. “If you’re phone number qatar making really good content and you feel like it wasn’t evaluated enough in this last update, don’t think you’re done. […] And if we’re not evaluating it enough, that’s part of what we hope to improve in this update.”
The impact of the recent update that is as worrisome as the evaluation criteria is the “instability” of rankings. In this regard, too, they responded that they have not made any changes to the search evaluation algorithm during the deployment of the core update.
Since the October 2023 update, there has been a lot of criticism of Google, but this interview article was an attempt to respond to that. However, it is difficult to say that the ranking fluctuations are still stable, and improvements to evaluate “high-quality” content are still ongoing as of the end of 2024.