How to make a corporate podcast and upload it to Spotify or Apple Podcast
1. Create a prior strategy that will help you direct your podcast in the right direction
Some corporate podcasts have died in south korea telemarketing their first episodes for a very simple reason: the return on investment has not been designed in a way in which it can be seen how the corporate podcast helps improve the company’s sales metrics.
We recommend the following tips to efficiently plan your podcast investment:
- Describe the conversion path: Create a strategy that guides the podcast towards conversion. Is it the first phase of a sales funnel? Is it focused on post-sale customer care? Will it be a persuasion tool? All of this is something you have to define before continuing.
- Understand how to provide value to your listener: If you design a podcast for your company that only serves to advertise your product, without any real contribution to your client’s life, it will not help you build anything. The script you develop will have to be geared towards generating benefits, both for the listeners and for the company.
- Talk to the sales team: Salespeople are usually the ones who are in direct contact with buyers’ needs. They have valuable information about your potential listeners and you can use this information to guide your podcast before you start.
2. Define the structure of your corporate podcast. This is a very important initial step.
To deliver coherent and valuable content to your listeners, interim management: what it is and how to find your ideal interim manager you need to define a good structure for your podcast .
The first thing you need to consider when creating a corporate podcast is the different objectives that form part of your company strategy. Depending on what they are, one structure or another may be better suited to you.
3 types of structure you can apply to your business podcast
- The sandwich : Bread, filling, and bread. belize lists In this type of format, we place information related to the promotion of the company’s products at the beginning and end of the podcast. Inside, we offer all the content that we want to direct to the listeners. The pieces of bread, with direct references to your company, represent between 30% and 40% of the content, and 70% or 60% of the valuable content that you will offer to the people who listen to you.
- The Rollercoaster: This format is used, above all, when you have to make a podcast of more than 20 minutes in length . Why? It involves interspersing some of the most dynamic and striking content at the beginning, in the middle and towards the end of the podcast. In the spaces in between, you can offer content with a little less effervescence. It is important that you know how to keep the attention of your listeners and this structure can make that task easier.
- The Mountain with the Highest Peak : From the lowest to the highest. From the basic to the intense. With this structure, as the content of your podcast progresses, it becomes more elaborate or interesting than the previous one. What does this imply? That you are generating many expectations towards the end of your recording. You should not slack off. This format is ideal for telling stories, narratives or interviews that move and touch your listener. With an intense ending, of course.
You also need to understand how the dynamics between you and your listener work. If you want to encourage interaction , define and communicate the channels through which your listener can contact you to collaborate on your podcast.
3. Write a professional script. Make sure you offer valuable content
As you already know, podcasts allow you to launch . A positive brand message, reach a huge audience . And have an infinite impact. Therefore, you must take care of . The content you offer, work on it conscientiously to get . The most out of it and communicate the message you want. The content of the podcast . And the way you communicate it are everything.
Before you start, you need to be very clear about . What you want to convey , know how you are going to do it . And keep in mind that the different episodes must be coherent . With each other and provide value to the listeners. In the script, you have to write what you want to say . How you are going to do it, what type of language . You are going to use and the tools that are necessary.
Only with a well-structured strategy and a clear script of concepts will you be able to connect with a large number of listeners interested in your company or your activity. If your goal is to offer value to your customers, you are undoubtedly on the right track.