Event dissemination: Everything you need to know
What are the keys to promoting an event?
Between choosing the venues, defining attendance, choosing the catering or designing the programme, you may be overlooking a key element Event dissemination that is extremely important: the promotion plan for your event . sweden telemarketing It is common for some organisers to downplay it because they do not even know how to take advantage of it. Believe us, a good event promotion plan will mark a before and after in your activity and will take your events to another level.
Okay, now what?
Things to consider before the event
The event page
Designing an attractive and useful promotional page is essential how to get sponsors for your event. practical guide . This page can be very useful. In addition to sharing detailed information about the event, you can introduce the speakers, show the location or include links to purchase tickets. You can also share the event schedule with users.
It’s like a kind of cover letter . In it you can group communications with attendees, collaborators and sponsors, before and after your event. Likewise, it is highly recommended that you link your corporate social networks and motivate users to participate in them to achieve greater dissemination. All this from long before the celebration.
Create a social media event to spread the word
Some social networks offer very interesting options when it comes to spreading certain content. This is the case of Linkedin or Facebook telemarketing forum . Both allow you to create and share events with attendees and friends in such a way that you can multiply the visibility of your event before it takes place. You should also bear in mind that not all users who click the “I’ll attend” button on the networks will ultimately attend your event, so you will have to measure attendance in other ways. We will talk about this in the following points.
These types of events created on social networks are often easily shared among users. Before publishing your event on a social network, you must make sure that the information it contains is correct. Check that the text, image and other elements such as links are exactly what you want to share.
Why is this important? Because it’s annoying to have your attendees get a notification every time you change something on your event page. How many times have we gotten messages like “The cover photo for event X has been updated” or “A comma has been changed in the text for event Z”? Avoid inundating your attendees with annoying messages so they don’t feel tempted to unsubscribe.
Warming up in the weeks before
Do you also feel happier or more restless when a date approaches when you have planned something that you like or that excites you? That is exactly the feeling that attendees at your event should have days or weeks before it takes place. How can you achieve this? Through content marketing.
Monitor and analyze all mentions and references to the event
Content marketing is not a new technique. However, it is certainly becoming more and more important in the world of events. As we have seen, creating content is one of the best ways to promote the event and achieve maximum exposure.
The best way to know the reach of your content is through data analysis, it will help you visualize which posts are relevant. It is logical that you consider whether it is worth doing a prior marketing campaign to make your event more visible and how you will be able to measure the results.
To know exactly the impact of your campaign, you can use tools like Brandmentions . This tool will do the work for you of searching every corner of the Internet to find all the relevant mentions about your event, whether on social networks, digital media, forums, etc. Only by analyzing the data will you be able to evaluate the situation and make the right decisions on future occasions.