Beyond the salary: Endomarketing and employee satisfaction

If your workforce feels disconnect from your company, your employee turnover rate will be very high. But fortunately, there are ways to avoid this!

What is endomarketing?

It is an institutional marketing strategy focus on internal actio Beyond the salary ns that are capable of improving a company’s image among its employees.

A good endomarketing strategy will give life to a more motivat, produc qatar phone numbers list tive and committ work team, and that, in turn, will ruce your company’s turnover in a dramatic way.

 

 

Internal marketing improves employees’ perception of the company they work for, and when done with a clear and defin purpose, it yields very positive results.

These statistics have set off alarm bells
Although the benefits of endomarketing are unquestionable, recent employment stat learn how to convert customers into repeat customers istics collect globally are not very encouraging.

The State of Global Work Report , 2023 ition, which was recently publish by Gallup , reveal the following:

 

 

Most of the world’s employees are “quietly quitting” their jobs.

Inde, 59% of them are “not engag” with their jobs, to the point that they are “just sitting around and watching the clock.”

But that’s not all. The report stresses that these workers “make the minimum effort  cz lists requir and are psychologically disconnect from their employer.”

Gallup estimates that this “ low engagement” costs the global economy some $8.8 trillion.

For global leaders and managers, employees who are “ quietly quitting” pose imminent risks to their companies.

But all is not lost!
As a leader or CEO, you have the ability to invest in internal marketing strategies that allow you to boost or regain your employees’ commitment to your company.