Plan for your Christmas Mobile Marketing Campaigns
If you plan ahead, the Christmas holidays can be a huge boost for your business. During this time, most businesses are competing for consumers’ Plan for your attention, so you’ll need to create unique communication with your mobile marketing .
Amidst all the shopping and planning, it’s easy for your brand to get lost. Plan for your To prevent your customers from forgetting you, you need to design and implement marketing strategies that ensure you remain a priority for them. That’s why today I’m going to tell you how and why to optimize your marketing strategy this Christmas.
Video for Christmas campaigns for 2018/2019. Discover the best marketing strategies for your brand or company.
Why invest in mobile marketing this Christmas?
It’s no secret that mobile is one of the stars of the moment. And without a doubt, the figures confirm that great britain email list 100000 contact leads mobile marketing is a more than viable strategy to give your brand the boost it needs to succeed this Christmas:
Today, users connect more from their mobile devices than from computers . According to Google, mobile traffic surpassed desktop traffic for the first time, and today this trend is more than consolidated. In the United States, 75.1% of Internet users connect through their mobile devices.
Another advantage of mobile marketing is that it makes conversion easier
Through smartphones, we can search engine positioning: how to improve it with an internal linking strategy users in real time, outside their homes, when they are most predisposed to buying. According to a Google study, 50% of users who conducted a local search on their aleart news phones took action afterwards (for example, going to a store). In the case of users who conducted the search on their desktop computers, only 34% took any action.
Most consumers search for Christmas events and gift ideas on their mobile phones, making mobile marketing a very attractive channel for your Christmas campaigns. This option is especially interesting for small and local businesses, as users are interested in knowing where they can buy products and hire services near them.
According to Deloitte’s Christmas Consumption Study , Spaniards plan to spend an average of 682 euros during the holidays, making them one of the best opportunities for marketing. The online channel will account for more than a quarter of the total budget, but Spaniards still prefer to make their purchases in physical stores.
How to optimize or implement your mobile marketing for this Christmas
Create a responsive website
Is your website still not mobile-friendly? What are you waiting for? Having a fully responsive website should be the first step in your mobile marketing strategy, so that your visitors can have a good user experience from any device. In addition to having a well-adapted design, you should also take loading times into account: according to studies, users tend to abandon websites that take more than 4 seconds to load on their mobile devices.