How to design a good inbound marketing plan step by step

The inbound marketing plan is a completely essential reference document, How to design  and if we are not clear about where and how we want to go. It is impossible for us to get there! But many times this plan is not as complete as it should be or simply does not exist. Mistake!

To help you get the best results from your inbound marketing . I’ve put together this comprehensive guide with everything you need to include in your plans. Ready to get started?

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How to design a good inbound marketing plan step by step

1) Research: What you need to be clear about to develop your inbound marketing plan.

Sometimes we can be tempted to put the cart. Before the horse and think that to develop an inbound marketing plan. The first thing we need to do is define what actions we are going to take. But in reality, this is a fairly advanced step in the process. Since we must first be very clear about a number of basic points .

The buyer persona: who are we targeting?

I always say the same thing: if you haven’t yet defined your buyer persona , you need to get to work right now! Without a very clear idea of ​​who we are targeting, it will be impossible to get the channels, actions and segmentation right.

A key aspect for our buyer persona to be effective is to focus on the “pain points”, that is, the challenges our user faces and the difficulties they generate. In this way, we can plan communication with them based on the needs our brand covers.

However, in recent years there has been a major paradigm shift. Emotions are aleart news  to be understood as something intrinsic to human beings, while methods are being proposed to break with the overvaluation of classical intelligence (rational, logical and analytical).

But what do we mean when we talk about Emotional Intelligence ? It is about 10 reasons to launch a business podcast today  your emotions and empathizing with those of others ; having the ability to manage emotions both internally and externally.