How to choose the ideal layout for your emails
How to choose an email layout that achieves the desired effect on users is a topic that still causes many headaches today.
Email marketing is a more than suitable channel to create your brand image . But whether this is positive or not depends largely on your pieces. That is why how to choose the layout for emails is one of the most questioned topics of the moment.
The question is: Is there a perfect email template to work from?
What’s better, working from free email templates or creating your own? How can you optimize images for your emails? Where can you find these visual resources ? How can you create an effective design?
The best way to create the perfect email layout is to look at the success stories of other brands.
TABLE OF CONTENTS
Email layout inspiration
1.- Experiment with colors
2.- Use colors to capture attention
3.- Be creative using animations
4.- Simplicity in email layouts
5.- Be creative with your content
6.- Use additional options
7.- Use icons with or without images
8.- Make it recognizable
9.- Develop your brand style with your designs
10.- Create visual guides
11.- Use your own graphics
12.- Create contrast
13.- Focus on the details
Email layout inspiration
You have all the tools available at your disposal. You just qatar telegram phone number list need to know how to apply them and get your creativity going. Here are some ideas for creating your email layout.
1.- Experiment with colors
While choosing the color palette that will represent your email layout, make sure that these shades can be easily combined with your logo. Especially since this way, in addition to improving your company’s identity and brand image, you won’t break the design.
For example, many brands are afraid to
A use certain colors. Among them, black. However, you should learn how to convert customers into repeat customers know that there are certain key moments when you can play with darker tones without it affecting your image.
For this reason, it is always advisable to plan your campaign against the calendar when creating an email layout.
When would you wear dark colors like black? Why not on Black Friday ?
This is proof that even using just two colours, you can create canada email lead the ideal email layout for a specific campaign. Of course, this doesn’t mean you have to go overboard and create designs that look like a zebra. Always try to create a good user experience. Make sure the letters are properly distinguished, legible, etc.