How much content should you include on a landing page?
The length of landing page content is always a matter of debate. Some professionals prioritize the quality and value of content over quantity, while others believe that longer text helps to better connect with the user and, of course, with search engines like Google.
The central question is: how much content should you include on a landing page to attract and convert your audience while optimizing for SEO?
The answer always depends on the purpose of the page and what the user needs to move forward in their purchase or subscription process. In this article, we explore the key factors and best practices for creating a persuasive and effective landing page.
landing page example
TABLE OF CONTENTS
How to determine how much content to include on a landing page
The triple cognitive task of a landing page
1. Short and effective titles
2. Essential information about the product or service
3. Write persuasive copy
Design and simplification of landing page content
Tools and A/B tests to optimize the content of a landing page
Elements to evaluate in an A/B test
Measuring results and adjustments
How to determine how much content to include on a landing page
The triple cognitive task of a landing page
A landing page has a triple cognitive function : to capture the spain telegram phone number list user’s attention, to convert that interest into a purchase intention and to lead them to action through a CTA (call to action). To achieve this, the content of the page must be structured in three stages:
Capture attention : With a short, clear and attractive title.
Generate interest : Providing valuable and relevant information.
Persuade to action : Through a powerful and well-placed CTA.
Each of these features influences the amount of content on the landing page.
1. Short and effective titles
The title is the most crucial element on a landing page. It is the first impression and How much determines whether the user will continue reading or abandon the page. A good title should be clear, direct and contain less than 15 words, prioritizing the main message in a concise manner.
According to Nielsen research, the key number for capturing the art of impressing without lying attention is 10 seconds . If the user doesn’t find value in that short time, they’re likely to leave the page. Therefore, a title of around 10 words is optimal, given that the average adult reading speed is 250 words per minute.
2. Essential information about the product or service
An effective landing page should provide essential information that generates interest. The key is to share benefits and features in a brief but clear manner. Avoid redundant content; each word should add value and lead the user towards conversion.
Instead of cluttering your content with text, consider integrating cg leads isual elements that complement your content. Images, lists of benefits, and testimonials help to distill information without losing quality or depth. This approach helps the user quickly grasp the value of the offer without feeling overwhelmed.