You’ve probably come across the term “omnichannel” before. It sounds trendy and groundbreaking, but what does it actually mean?
In a growing online world, it becomes increasingly difficult to differentiate real tactics from buzzwords. The word “multichannel” is often added to the mix, and it can be confusing to understand how the two are different.
Here is the why, what, and how of an omnichannel retailing strategy to cover your customers from beginning to end.
What is an omnichannel retail strategy?
An omnichannel strategy is a sales and marketing approach that provides customers with a fully integrated shopping experience. Omnichannel strategies unite user experiences across multiple touchpoints, including brick-and-mortar, web, and mobile devices.
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Single channel vs. multichannel vs. omnichannel retail
Single channel: or services through only one channel, such as a retail store.
Multichannel: A business that sells through multiple channels, such accurate mobile phone number list as a brick-and-mortar store, ecommerce site, and marketplaces.
Omnichannel:
A business that offers seamless shopping across anything can be tokenized all of its channels, such as physical stores, online stores, marketplaces, mobile apps, and catalogs.
The big idea is that, in omnichannel, betting email list every customer interaction changes the customer’s overall experience of your product and brand.