The 15 keys to a company marketing plan
Creating a good marketing plan is a challenge that all marketers face at the beginning The 15 keys of the year or the course. This document is responsible for guiding our steps and directing our decisions, so it is essential that it is well planned.
For a company’s marketing plan to be effective, it must contain all the necessary information. To help you out, let’s look at the 15 key sections of a marketing plan according to Forbes .
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The 15 keys to a company marketing plan
Marketing plan: the basics to get started
1) Definition of the target audience
This section describes the consumers your brand targets, including guadeloupe email list 100000 contact leads demographic profile (age, gender) and psychographic profile (their interests) and their wants and needs related to the products and services you offer.
My recommendation for this section of the marketing plan is that you take the time to create a buyer persona or “robot portrait” of your ideal client. The key data you should include are:
Who is he? General profile, demographics and identifiers
What motivates you? Your primary and secondary goals and challenges and what plan for your christmas mobile marketing campaigns company can offer you.
Do you need us? Your most common goals, complaints and problems.
How can we help you? Marketing and sales messages that can help us connect with you.
What are your pain points? Here we must identify what problem leads the user to make a certain search and what words they use to do so.
By clearly identifying our target customers, we can target our ads more aleart news effectively and speak to them in their own language.
2) Unique selling proposition
Having a unique selling proposition is essential to distinguishing your company from the competition.
So much so that many successful companies are defined by their unique selling proposition. For example, this is the case of Mercadona and its “always low prices”.
If you haven’t yet defined your company’s unique selling proposition, your marketing plan is a good place to include it.
3) Price and positioning
Pricing and positioning decisions should always be well aligned . For example, if you want to position your brand as the highest quality in the industry, having a price that is too low could be detrimental.
In order to choose the most suitable pricing policy and positioning, it is advisable to carry out a thorough market study to see the gaps left by the competition. It is also necessary to take into account the objective characteristics of our product and its manufacturing cost.