This page may be called something different – “About,” “Our Story,” “Mission” – but it always serves the same core purpose: It provides a brand with an opportunity to say, “This is who we are.”
When a visitor wants to learn more about you or your company, they will look for the About Us page. Read on to learn how to create the perfect About Us page for your business and get inspiration from examples of successful brands.
Why is an About Us page important?
The most important goal of About Us texts is to build and maintain user trust in your company. The best way to do this is to present your company in a credible way and add human elements to it.
What is an About Us page?
An About Us page is a section or dedicated web page that provides information about a company, organization, qatar email list or person. It’s an opportunity to tell your brand story , share your vision or mission, introduce team members, and showcase your history and accomplishments. It’s where you can build trust and credibility with your customers.
According to Shopify’s Customer Trust Research , shoppers navigate to the About Us page to learn more about the brand and the people behind the products. Studies show that more than half of consumers are more likely to buy from a brand they trust. This number rises to over three-quarters of respondents among younger Gen Z. Your About Us page should address these two shopper interests to help them make decisions.
Shoppers are also interested in your company’s mission and brand values. They use the “About Us” page to determine whether they share core values with the company and whether or not they want to buy from you. Shared values, free influencer research tools: advantages and limitations especially around ethical and sustainable business practices, influence consumers’ purchasing decisions in the long run.
Reading tip: How to effectively strengthen customer trust .
Components of an “About Us” page
Unlike a landing page , your About Us page should focus more on your brand identity and less on selling.
Here are some elements you should include on an About Us page:
The story of your brand
Tell buyers the story of how your business came about and why you started it. To be most effective, the story should be memorable and personal so that customers can identify and connect with your brand. If your brand is named after you or is based on a personal brand, the story of your business can also be the story of the founder.
Who is your brand aimed at?
What do you offer and to whom? Help buyers see the value of your product or service by showing how it solves problems or meets needs. This is your unique selling point. Plus, in the same breath, you’ll also appeal to candidates who match your company’s values with their own.
Reading tip: We show you how to find a good product for your online shop .
How you work
If you offer a service, china phone numbers explain your business model or how your products are made. If you have a special way of doing things, introduce it. This builds credibility with buyers and helps you stand out from the competition.
The face of your company
Show photos of the founders or key team members. Customers like to see who they’re buying from or working with. This can include behind-the-scenes shots of your workspace, studio, or retail store.
Compelling content
Think about what step you want your readers to take next. Use additional content and calls to action ( CTAs ) to guide them in that direction. This could include buttons, testimonials, explainer videos, data visualizations, links to blog posts, products, your social media accounts, or your newsletter .
Your About page is all about you, but that doesn’t mean you can’t get ideas from others, especially when it comes to structure and design.
Below are examples of About Us pages that show different layouts and designs you can use for your own site.