At the beginning of 2016, they first appeared in the Google search index with a lightning symbol: so-called Accelerated Mobile Pages. Accelerated Mobile Pages Their big advantage: the short loading time. Websites are loaded within seconds, ensuring maximum usability and an excellent user experience. But as with all digital trends, the question also arises as to the extent to which AMPs are suitable for B2B. We provide information on when the use of AMPs makes sense for B2B marketers.
AMP stands for “Accelerated Mobile Pages” and can be roughly translated as “accelerated mobile web pages”. They are particularly suitable for mobile use of websites because they have a much faster loading time than conventional websites. Accelerated Mobile Pages Loading time has long been an essential ranking factor for Google vnpay database because it has a lasting impact on the user experience. AMP was initiated by Google itself and is available as open source. Google is also reacting to Facebook’s Instant Articles. These make it possible to prepare content directly in Facebook so that it behaves like websites. But how can AMP be implemented technically?
What is technically behind AMPs and where the limits are
Technically speaking, AMP is based on a type of reduced HTML source code that is designed to ensure small file sizes. The special two-stage loading in AMP enables the pages to be available in a flash. The content that is visible immediately after disability myth-busting – reasonable adjustments the click (=above the fold) is loaded first, so that it is immediately visible. While users then look at the content that is visible first, the additional content loads unnoticed below the fold. To ensure this, the number of available elements for content above the fold is limited.
In contrast to Facebook’s Instant Articles, the source code is freely available to everyone, as Google follows the open source approach here. Accelerated Mobile Pages in addition, the publishers’ content is located on their own servers. Google uses AMP contact lists cache files here to ensure quick availability. Anyone who uses content management systems such as WordPress, Joomla or Contao can also use the corresponding plugins.
AMP aims to make the user experience as pleasant as possible. Therefore, the aim of AMP is to concentrate on the essentials. The focus is on the content, which should be made available to users quickly. Fancy animations or the like are therefore not possible with AMP, as they significantly affect the loading time.