Amazon Advertising: Google and Facebook’s new competition

Amazon Advertising is now the third largest online advertising platform, behind Google and Facebook. And the figures indicate that it will continue to grow in the coming years, so it is time to take it into account in your marketing plans.

Amazon Advertising harnesses the power of the world’s largest e-commerce platform to reach an audience that’s ready to buy and offer them exactly what they’re looking for. But can it overshadow the duopoly of Google Ads and Facebook Ads ?

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Amazon Advertising, the new competition for Google and Facebook

Amazon Advertising and online advertising: what the data says
Last September, research firm eMarketer surprised us with a study showing that Amazon Advertising the roi of corporate video: beyond the numbers is now the third largest force in the digital advertising market in the United States , having surpassed Oath and Microsoft. Furthermore, predictions indicate that its growth will double this year.

Amazon Advertising, the new competition for Google and Facebook

According to this study, Amazon Advertising will have a turnover of 4.61 billion aleart news  this year, which represents 4.1% of the digital advertising market. This revenue is expected to grow by more than 50% annually until at least 2020. As a result, its market share will increase to 7% , a figure that is far from threatening Google and Facebook but is very significant.

Amazon Advertising is shaping up to be a very interesting option for online marketers, due to its long-term projection and evolving functionalities. Recently, the platform announced a simplified system for buying ads on and off its properties and new video ad formats.