AMPs are primarily used to make current content such as news available quickly and without distraction on mobile devices. In addition to Google searches, they also appear very often in social media streams. This means that users are used AMPs particularly useful to seeing content in a matter of seconds in their private lives, for example when they surf on Facebook and click on external content there.
Accordingly, B2B companies that are very active on the social web should consider whether AMP makes sense for them. The use of AMP would be worthwhile, especially for recurring content that is spread across the social web. This is because the structure of the pages is always the same, only the content changes. It should always be borne in mind that the content must be presented in a more reduced form than on the regular website.
Web analytics tool provides information about mobile usage of your website
In addition, every B2B company should check bc data brazil how mobile usage of the website has changed over the last few months and years: What percentage of users AMPs particularly useful visit the website on mobile? This can be found out using your web analysis tool. You should also analyze which content is primarily viewed on mobile devices. If these are pages that should be indexed in Google because they are optimal . SEO entry positive workplace relations means economic growth pages for certain keywords . An AMP is definitely worthwhile. This gives you an advantage over your competitors for mobile searches if they are not yet using AMP.
The use cases of AMPs in B2B online marketing summarized
In short, the use of AMP can be suitable for the following use cases in . B2B online marketing: content that is heavily used on mobile devices and is contact lists keyword-relevant, series formats with content that is repeatedly shared via social media, time-critical content such as news, events, etc.
Conclusion
As with all digital trends, the same applies to AMP: no entry without a strategy behind it. Under certain conditions, it is worthwhile to use it: for website AMPs particularly useful content that is heavily frequented by mobile users, as well as social web content. Why not take advantage of the fact that the wheels of B2B tend to grind slowly when it comes to digital trends. Test AMP for each intended purpose and overtake your competitors in mobile searches. Thanks to lightning-fast loading of web content.