An opportunity to make So-called “local” SEO mainly concerns physical entities, such as stores, restaurants or even movie theaters… You should know that Google favors local results during geo-localized queries . Your small business therefore has every chance of benefiting from additional visibility on Google and generating an influx of visitors to your store.
How to promote An opportunity to make your business with Google
Google doesn’t just list your business. It allows you to provide very useful information to your potential customers, such as your busy times and opening days. To be sure to give this information to Google, it is essential to create a Google My Business account (free) and provide information about your stores: address, contacts, opening hours, website, etc.
Listing your store on Google My Business will be a springboard for your business. Internet users near your place of business will be able to find phone number library you more easily and, above all, check your opening hours, or the shortest route to your store.
In addition, geo-localized queries have a much higher conversion rate than a normal query . According to a study conducted by Google on local SEO , 18% of localized searches on smartphones lead to a purchase (compared to 7% conversion for non-localized queries).
Tips for creating a Google My Business account
There are other possible An opportunity to make settings if you have your own website:
- In Google Search Console, identify a country for your business.
- On your website, add meta snippets that specify your store address. If you have multiple stores, plan to have a page for each store.
- Google favors responsive sites, make taiwan lead sure your pages respect this “mobile first” trend.
Also note : There are many fake results hidden on Google Map that can make you lose visibility. A study shows that 11 million “Fake Listings” are hidden in local results .
If search engines have access to the position of the Internet user, you should know that it is also possible for you to detect the position of Internet users on your website.
For developers, you just need to use the geolocation API standards promulgated by the W3C .
A small javascript request will allow you to ask the browser for this information
Please note that since 2017, sending this information requires the use of an SSL certificate on your website. Without this https protocol, your what fonts are best to use on a website visitors’ location data may not load.
User consent to access user location data is mandatory . In accordance with the GDPR, European countries must request prior consent from users. Just like google.com, your site will need to request this consent from each visitor.
e in local results!