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Artificial intelligence

Another major revolution taking place in the world of digital marketing guatemala phone number library is Artificial Intelligence . In reality, AI and Machine Learning have been with us for much longer than you might think. However, such widespread diffusion of these tools and their evolution have made them the true protagonists of this decade.

In particular, generative AI is completely rewriting the rules of the game. With programs like ChatGPT you can write any type of text in just a few seconds. For example, more and more writers are publishing their books citing ChatGPT as a co-author or among the sources.

Artificial intelligence digital marketing

ChatGPT is also used for writing website copy, social media posts, corporate communications, blog articles ( Editor’s note: not this one! ).

Or, tools like MidJourney can create, through a specific command (in jargon, a prompt), any type of image. A very famous example is this photo of Pope Francis wearing a white Moncler bomber jacket, which has gone viral all over the world.

Risks and opportunities

Artificial Intelligence is certainly a great opportunity to speed up some repetitive tasks and simplify operations. As we have already said on this blog, as professional content marketers we do not believe at all that these tools can replace human creativity.

Having tested them several times this month, our opinion is that they can certainly be a help in getting ideas and managing low-added-value activities. What tools like ChatGPT will never be able to do, however, is write quality content by listening to the needs and desires of an audience. Empathy, creativity, verbal nuances and brand identity are a human prerogative, which no machine will ever be able to replace. More Details : check the health of your links

Today, companies are already involved in this cameroon business directory change, especially tech ones. For example, an impact of AI is already visible on search engines . Google announced that with SGE (Search Generative Experience) people will be able to quickly obtain already filtered information and suggestions to learn more about that topic.

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